I had a double-glazing
salesman visit me today. He
gave me a price, then said how it would increase if I
didn't order today.
It made me think of
the "time sensitive" triggers that
Internet marketers including myself use on our websites.
We offer an additional
bonus or incentive if the
customer orders there and then... on the spot.
It happens in other
areas too...
Imagine your local
supermarket. You want to buy a
regular pack of widgets. The widgets are there, the
size is right, the price is right, so why do you buy
a multipack?
Because there was a
"limited time" special offer! You
were persuaded to buy *three times* the number of
widgets you wanted for a special discount as long as
you ordered *right then*.
I find it fascinating.
It must be rooted in
psychology. The fear of losing out
on a great deal AND the pleasure of thinking you're
getting a bargain...all in one!
I haven't read about
this in depth, so I can't recommend
any one resource, but I'm sure you can find some great
books on the topic at Amazon...
http://www.amazon.com/
If you increase your
sales dramatically, please let me
know what you did :-)
This InfoShock was written by Neil Shearing, Ph.D.
To get your free copy of his Internet Success
Newsletter, visit the www.ScamFreeZone.com
