The style
of writing I enjoy best when learning from
others is down-to-earth, tell-it-like-it-is, honest-
to-goodness accurate information from someone who knows
what they're talking about.
(hopefully
with a sprinkle of humor and good dose of
personality).
...I really
like that style, and so I try to write in
a similar vein.
I guess you
guys like it too because several of the top
ezine authors use a similar style...
Phil Wiley
http://www.ozemedia.com
Paul Myers
http://www.talkbiznews.com
Allan Gardyne
http://www.associateprograms.com
Michael Campbell
http://www.dynamicmedia.com
(check out the keyword optimization on this page)
Speaking of
Michael he's recently revamped his newsletter
so that it's pared down to the bare-bones of super-short
quality articles...[he stopped short of calling them
Infoshocks] ;-)
In an issue
he released today, he gave a critique of
a website where the owner is spending money marketing,
but not making a dime. It was really interesting stuff
which Michael generously gave me permission to quote.
Here's the
beginning of his reply...
> Thanks
for reading my newsletter, but that in itself
> is not enough. If you had read my books, your site
> wouldn't look that way. Not at all. I have seen more
> fundamental marketing mistakes on your site, than any
> other I have visited in the past three months.
Ouch!
...but Michael
goes on to list dozens of improvements
and changes to maximize the revenue from the site...
a lot of which are common sense.
It got me
thinking. Let me share this with you...
I visited
the dentist today. On my way over, I passed
a car facing the traffic on a very busy road.
In the window
of the car was a sign. I assume it was
saying "for sale" along with how much and a phone
number...but the sign was either badly faded, or had
been written in yellow ink on white paper!
No-one could
read the sign. No one could know how much
the car was, or who to contact to buy it.
Perhaps I've
been online too long, but that car seemed
to be like a perfect example of what Michael was saying
about the website he critiqued...
...traffic
on it's own isn't the answer...
...you have
to look at things from your visitor's
point of view. Think about what YOU want THEM to do,
and then make it as easy as possible for them to do it.
If you sell
something, let them know why YOU are the
person to buy from. Explain the benefits of buying
from you. Then link to an order form.
If you want
the person to sign up for a newsletter,
let them know why they should...what's in it for them.
Then make it easy...fill in a box...click here...done.
If you want
to sell your car, make sure the hundreds
of passing motorists know who to call!
This is common
sense, folks, not rocket science! :-)
This InfoShock was written by Neil Shearing, Ph.D.
To get your free copy of his Internet Success
Newsletter, visit the www.ScamFreeZone.com
