I regularly get asked
to join Multi-Level Marketing
(MLM) plans.
As soon as people say,
"you just need to recruit
two/three/four (delete as applicable) friends to break
even" millions of little alarm bells go off in my head!
1: Why aren't they
talking about a product?
2: Why do they ONLY
ever talk about money, recruitment,
matrices, forced matrices, spillover, downlines?
3: If there's a "breakeven"
point, that means I must
have to put money IN. What's more, I'll be losing money
until I can get the right number of people to join!
4: If I'm thinking
like this, then my friends to whom
I "recommend" the program will be thinking the same
thing...PLUS, they'll be thinking, "why is Neil trying
to rope us into this MLM plan"!
My thoughts on MLM
are that they overcharge for their
products so that they can pay out on several levels.
You can see the effect
in some two-tier affiliate
programs, but when you have seven levels it's a lot
worse.
Also, MLM can very
easily just become about the money
...when that happens it quickly becomes akin to pyramid
schemes because, logically, not everyone on the planet
can recruit three people...it has to end somewhere.
Unfortunately, when
it does stop working, the people
on the bottom level are the most numerous, and they
lose out.
I don't participate
in any MLM plans.
This InfoShock was written by Neil Shearing, Ph.D.
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