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Commission Dealers
If you see ads for the same opportunity
you are trying to sell, invest a few dollars and have a typesetter
design you a completely different looking ad from everyone else
that will stand out and be noticed.
When you send your advertising order to
a publisher, be sure to include a note that reads: If you have other
advertisers selling the same thing I am, please return my ad and
payment. This will give you a fighting chance with the competition.
Don't overlook the low-cost of classifieds.
One great place to crank out classified ads nationally is National
Mail Order Classified, PO Box 5, Sarasota FL 34230. (Send for their
info package and include $2 for postage. It's a big package of stuff
and contains everything you need.)
Don't limit yourself to advertising only
in the inner circle. One way to tell is when you find a publication
running the same ads and articles as another publication, they are
paper-passing and your ad probably won't get much response.
Don't limit yourself to selling a money-making
opportunity. Instead, try selling the product with no strings attached
then sell the money-making opportunity to satisfied customers who
want to make more money.
Continually strive to develop your own
product. Commission dealerships are fine to use in developing marketing
skills. But don't die there. Instead, look for a product that you
personally are interested in selling. Then, if possible, develop
your own similar product that's more improved.
Prime Source Dealers
Don't limit your product to having other
dealers sell it as an opportunity. Try to sell it outright with
no strings attached and as a full page ad on your own. Or run small
classified ads giving away a Free Report which would be returned
as sales literature containing good-quality information.
> Be selective when offering dealerships. Keep in mind that every
dealer you sign-up is a reflection of your company. You have to
pick and choose them like you would when hiring a sales staff. Can
the negative thinking that the more dealers you have the more orders
you have. Believe me it doesn't work!!
>Be a good Prime Source. Keep a mailing
list of all the dealers you have (just like an employer would.)
Periodically, drop them a postcard and ask them if they are still
participating in your dealership. If not ask them why. Don't abandon
them or they will abandon you.
Continually strive to develop new ways
to market your product or service. Play around with wording your
ads, changing the price of the product slightly, offering extra
freebies or not offering them, etc. When you find something that
works for you, write down exactly what you did and let your dealers
know. Educating them brings in lots more orders for you plus they
will feel dedicated to you since they know you are working with
them.
To me, owning and operating a homebased
business is very important to me. Without it I would have to work
full-time for someone else. If you love freedom learn the ways to
achieve it in your life.
