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Ideas/Section-10
High technology is the
last frontier in American business. Many of the new businesses revolve
around some type of technology, whether it is direclty computer-related,
communications-related or somehow tied in with the "Information
Superhighway", whose arrival we all eagerly anticipate. Although
tech stocks have declined sharply in during bear markets, they have
proven to have outperform other stocks, re-bounding more sharply
in subsequent recoveries.
There are three major advantages that point
to small companies:
1.) They are generally free from government regulation because
their earnings are often in a new field.
2.) The company stands to gain a lot of ground if the come up
with a unique idea. The growing market will be theirs to
dominate.
3.) The impact their earnings will have on their financial status
will be considerable... therefore a success can increase their
profitability greatly.
There are several rules to follow if you
choose to be an investor in this high risk market. Firstly, do not
be fooled by the size of the company. It is important to investigate
the high-technology expertise of the firm and secure that it is
a meaningful part of the firm's business. Secondly, it is vital
that the company is serving a current social need
in the marketplace.
For example, cable was first intro-duced in the 1960's and interested
investors long before it could draw subscibers.
Look for companies that are operating in
the black. Companies that offer teriffic scientific break-throughs
but operate at a deficit are just too risky. It is also important
that you ignore market indexes. Companies with technological superiority
are not tied to a stock market environment over time.
Lastly, keep current on all technological
innovations. Buy trade magazines and read scientific papers and
investment guides that deal with technology and technology-related
fields.