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Multi-level marketing
is really a partnership. You go into
business with someone that has the same interests and goals you
have. You make a commitment to each other. You work with the
same people. Working multi-level marketing correctly not only
makes success easier, it eliminates many problems.
The hardest thing is to find the person
you want to work with
(your sponsor). You want someone who is willing to work and
assist you when needed. You should join programs under the same
person all the time. This makes for a solid downline. If
your sponsor isn't interested in a particular program, contact
his sponsor. By doing this, you will strengthen you group.
Many people complain about others stealing
their people. They
seem to think that just because they signed someone up once,
they should always have them. If someone gives their downline
the help and assistance they should, there would be no need for
them to worry about someone stealing them away. They should
want to continue with you because they know you will help them.
Why should someone stick with you if all you do is collected
commissions from them? Can you really blame them for not
following you into other programs?
Take a look at the other side of the "coin".
Having the right
people in your downline is just as important as having the right
sponsor. If someone sponsored you into a program and helped
you, don't expect them to sign you in another program if you
haven't tried to do anything on you own. Granted, they make
money for those they sponsor for you, but why should they make
you money if you don't do anything?
Mailing out hundreds of brochures may get
you several people in
your downline. This may look good on a printout, but what about
on a commission check? Would you rather have a printout a foot
long with a small check - or a small printout with a large check?
Be choosy in whom you recruit. Let them
know what you expect
from them and what they can expect from you. Level with them
completely about the program you are trying to get them into.
Having 2 or 3 good people will make you more money than having
10 or 12 deadbeats.
Don't join every program that comes along.
Find one you like
and work it. It takes time to build a solid downline. Help
your downline and have them do the same. This way everybody
will make money. You can't expect to keep your downline if you
leave them stranded when you get into profit.
You have to help them get in profit too.
They will be more apt
to follow you in other programs this way.
Be careful what you promise people. Remember,
nothing is
guaranteed. Be as honest as you can. Don't tell someone you'll
do something if you can't. Offer your help, but guarantee
nothing. No matter how good something might seem, it might not
work. If you mislead people, how long do you expect to keep
them?
Doing things this way may take a little
longer, but look at the
advantages!
You have a solid downline.
You don't have to race to the phone or
mailbox to be first to
contact someone.
Because you are working with the same people,
you will get to
know them.
You will have a steady income. You don't
have to worry about
finding new "schemes" and new "victims" every
few months.
Actually, four things are needed to be
successful in MLM. A
good product, a good marketing structure, a good sponsor and a
strong downline. The time and money spent to find these four
things is well worth it. Don't settle for anything less. To do
so will only restrict the goals you can achieve.
Once you have found these four things,
it's easy. All you have
to do is keep in touch with your 5 or 6 people. If everyone
does this, no one will fail. Everybody will be a success.
