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Multi-level Marketing
companies abound by the thousands. A great
many well-known economists are predicting this form of selling
to become the prevailing method of selling by the turn of the
century.
A lot of people have joined multi-level
marketing programs and
have made a fortune from their efforts. Anybody with just a
smattering of ambition and energy can still join up and attain
financial freedom.
However, unless you know what you're doing
and how to do it,
you'll probably never make much more than your expenses.
First off, be sure of the MLM company you
hook up with - make
sure it's all it claims to be, and that it will not only make
regular payments to you, but that it will ship the merchandise
to your customers and is going to be around for years to come.
Secondly, be sure that the product you're
promoting has a mass
appeal - does it sell itself and will people stand in line to
buy it? A lot of well-meaning advertising writers advise you to
select a product, devise a selling plan and then to work your
plan - but, this will only put you into the shoes of an
Eight-Days-A-Week Sales Person.
The one product that sells itself, and
for which people the
world over will stand in line for, is "How-To Information"
that
explains to people wanting to get rich, how to get rich.
Thirdly, make sure the program you decide
upon can be adapted to
sales by mail. Believe me, selling by mail is the least
expensive and most efficient method of selling there is.
Look at all the ads in the trade papers
and magazines. All those
trying to sell multi-level programs - what are they missing? Can
you adopt your program to "have to have" advertising?
Amway could go with a direct mail circular
starting out with
something like: Get paid for cleaning your home!
Yurika Foods could go with a circular like:
Receive a 25 cent
rebate for every dollar you spend on food!
What I'm advocating is that you make up
a direct mail circular
to pull in new prospects. We've used such a circular for 3
different MLM programs; We sent out 10,000 circulars asking for
$2 for further details of our program, and in each instance, we
pulled in more than 4,000 first line distributors.
Get yourself a mailing list of 10,000 or
more opportunity
seekers; make up an advertising circular that whets the appetite
of the recipients, then get these circulars into the mail. When
the orders for more information come in, send them a sales
letter along with your program join-up brochure.
You can have thousands of these brochures
printed and mailed to
everyone in your area - even to names from the phone book. Or to
people all across the country. But to be really effective and
bring back a profit for you, you should have a complete mailing
package.
In other words, your MLM Advertising Circular
asking for $2 in
exchange for further information about the best MLM Program yet
devised can be your door opener -then, you should include other
things that should also interest the prospect. In other words,
not just a single sheet of paper.
Our own direct mail package usually includes
our current MLM
Advertising Circular, then our current special of the month:
sometimes mailing lists at greatly reduced prices or a special
book and then a listing of our How-To Informational Reports.
We figure that with this direct mail package,
if they - the
recipient - doesn't want one thing, he'll want the other. In a
great many cases, we get orders for the whole package which
sometimes runs to several hundred dollars. The thing is, we've
been very successful with this mailing package, most of the time
pulling in better than 10% orders per thousand packages mailed
out. And, our MLM conversion rate - people who send in $2 for
further information on our MLM Program and then end up joining
the program under our sponsorship has been running better than
30 percent!
How To Parlay Any Multi-Level Program Into
Real Riches. Start
with a good product (How To Make A Real Profit With A Current
Sparetime Project). Make up a direct mail advertising circular,
send it out to everybody in the country with a complete direct
mail package; and you'll be home free! I know I've done it with
three different MultiLevel Programs!
