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This report, "How
To Make Up Front Cash Generating MLM Leads By
Selling Moneymaking Reports By Mail!" is one of 15 reports
contained
in our set of reports titled, "How to Build A Lean, Mean MLM
MACHINE. . .By Mail!." If you have not ordered the complete
reprintable set, I urge you to do so immediately, so you can take
full advantage of this program.
As explained in our report, "How To
Build A Massive Moneymaking
MLM Machine By Mail . . .On A Shoe String Budget At Home!"
the most
important objective in running a mailorder business is to develop
your customer base. You can then generate repeat business from
your customers. Selling reports may be one of the easiest and
fastest ways to do this.
WHY SELL REPORTS BY MAIL?
Selling reports by mail is one of the safest
and most profitable
ways to start and operate your own mailorder business. They are
easy
to promote and you can generate repeat business by including other
sales literature when you send out the reports to your customer.
The literature goes postage free since it is being sent with the
report. That way, you can develop a solid customer base that buys
over and over from you. If you are promoting a MLM program, the
MLM
MACHINE series will automatically generate leads for you! There
are
many advantages in selling reports by mail, and a few of them include:
1. They Have A High Profit!
When you sell reports, you are selling
information. Valuable
information! The person that buys these reports will place value
on
the information that he is getting. If he pays $2.00 for a 2 or
4
page report, he is not thinking how much it is costing you to reproduce
it. Instead, he is looking at the value of information that he is
getting. Therefore, if you can print or copy a 4 page report for
10
to 20 cents, and you sell it for $2.00, your profit margin is 10
to 20 times your cost.
In the mailorder business, you need to
have a high profit margin on
your orders to pay for your advertising and mailing costs. You should
be selling your products for at least 3 times your cost. Five times
is better, and 10 times is excellent. Therefore, selling reports
can
be a good core business.
2. Easy To Promote
Since you can sell reports on just about
any subject, you can generate
interest from a wide range of people. As you will see later in this
report, you can use just about any mailorder method available to
you
to effectively promote and sell reports.
3. Low Up Front Cost
There are actually hundreds of reprintable
reports available that
you can buy and then reproduce them yourself. In these cases, you
become the publisher! Your cost is minimal to buy these reports,
and your reproduction costs are pennies.
4. Little Inventory Required
Since you can reproduce reports as you
sell them, there is no need
to buy or reproduce quantities of these reports and store them.
Again, your initial cost to get started is minimal.
5. Grow At Your Own Rate
You can start a business selling reports
literally on a shoe string
budget. As your business gets bigger, you can add more reports to
your offering. You also may want to sell books by mail.
6. Shipping Costs Are Minimal
Since you are selling "ink on paper"
you can generally mail a $2.00
report with a simple envelope and one stamp. It doesn't get much
simpler.
7. Easy To Get Repeat Business
When you fill an order, you can easily
include a circular offering
other reports. Since many reprintable reports are offered in a set
that sells for $10 to $20, your repeat business can be quite
substantial.
8. Good Way To Generate MLM Leads
If you are participating in MLM program(s),
you know that generating
good qualified leads is the life line of your business. Since you
can sell moneymaking type reports, the people who buy from you are
excellent candidates for your MLM programs as well. By promoting
reports, you can easily generate 100's to even 1,000's of leads
per month!
9. Sell Your Name List
If you are serious about starting and operating
a mailorder
business, you will want to rent or sell the names of people who
write
to you. If, you say, generate 10,000 names, you can earn a nice
side income. Name lists generally are rented for $30 to $70 a
1,000. If you rent your 10,000 name list, 20 times a year for
$50, your income for 10,000 names would be 10 x 20 x $50 = $10,000.
not a bad side income!
10. Perfectly integrated With Cross Pollination
Techniques
And lastly, if you are selling the MLM
MACHINE set of reports, you
will agree that you have a solid coherent plan to quickly expand
your highly profitable business by starting with reprintable reports.
Refer to report, "How to Use Amazing CROSS POLLINATION Methods
To
Earn Up Front Cash While Building An Explosive, Infinitely Deep
Down-line!"
How To Sell Reports By Mail
Now that we have covered why you should
sell reports by mail, let's
now show you exactly how to do it. You can sell either single reports
or a set of reports, and the method varies slightly for each approach.
1. Use Tiny Classified Ads To Generate
Leads
Did you ever notice those tiny classified
ads in the back of
nationally distributed magazines? Did you ever wonder what was really
being sold? Almost always, these are mailorder dealers selling either
books or reports! Most of these ads sound exciting and you can
normally send for FREE details! If the mailorder dealer is selling
a
book, you will normally get a cover letter, a brochure, a return
envelope and an order form. To break even, or to make a little,
the
mailorder dealer must be selling a book or service that will sell
between $10 and $30.
You can use this same approach to sell
a SET of reports. The MLM
MACHINE set of reports is very good for this. You simply place an
ad in one or more magazines that says something like this, "Sell
Moneymaking Reports By Mail!" FREE details! Your Name, Address.
The cost of generating this kind of lead will vary from magazine
to
magazine, and how well you write your ad. But for a rough rule of
thumb, you can expect the lead cost to be from 20 cents to $1.00.
About 50 cents is the norm. In other words, if you place an ad for
$100, you probably can expect to get 100/.5 = 200 leads.
Refer to our report, "Where To Place
Tiny, Inexpensive Classified Ads
That Pull Like Crazy! Over 100 National Magazines With Cost/
Circulation Ratio!" If you are going to advertise in national
magazines, you want to get the maximum circulation for each dollar
you spend. This report lists the best magazines with their cost
versus circulation! Therefore, you can see immediately which
magazines offer the best value.
Be aware of the economics of promoting
your reports in this fashion.
You not only have the cost of advertising, but you have the cost
of
printing your literature and sending it out to your leads. It works
something like this. Let's say you spend $100 for ads and let's
assume your cost is $.50 for each lead. That means you will get
200
leads - right? Let's assume that you include a one page cover letter,
a one page brochure (circular on the MLM MACHINE), a return envelope,
plus your mailing envelope. That will cost you about 10 cents
worth of printing. Add $.29 for a postage stamp. Now with total
promotional cost is $.50 + $.10 + $.29 =$.89 for each lead that
you
generate.
Your total cost so far is $.89 x 200 leads
= $178. If you make about
$22 for each order you get, you will have to sell $178/$22 = 8 or
about 8 sets of reports to break even. That's 8/200 = 4.0% closure
rate. That can be done. Most mailorder dealers will shoot for 8
to
15% closure rate. If you get 8%, you will have more than doubled
your money!
And don't forget the repeat business! When
you sell the MLM MACHINE
package, you are automatically advertising your other services.
In
that regard, you may choose to include more circulars or details
on
your other offers. A personal letter of thanks will go along way
in
generating repeat business!
2. Use Classified Ads To Sell Directly
If you have a product or service that sells
for less than $4 or $5,
you can sell this directly by using a classified ad. The higher
the
price, the fewer orders that you can generally expect to get. A
$2
price tag has proven over the years to be generally the best.
Therefore, you can advertise any of the reprintable reports and
sell
them directly for $2! As with all mailorder offerings, you will
want to test and retest to see what works best for you.
The "Flagship" offering in the
MLM MACHINE set of reports is the
report, "How To Make Money With Postcards . . .65 Easy Postage
FREE
Moneymaking Methods Revealed!" Making money by mailing out
postcards
and circulating mini-flyers are easy and anyone can immediately
see
that they can do it in their spare time. Did you ever see those
ads
that offer big money for stuffing envelopes? They must pull a lot
of leads since there are several companies advertising it. And they
have been doing it for years and years. People like things that
are
easy and simple to do. That's why the postcard offering is good.
It
also makes good business sense. When you get an order for the
postcard report and the Wealth Builder's Program reports, these
reports explain this program and the basics of MLM. If you then
include a copy of the MLM MACHINE circular, you have an excellent
chance to sell the MLM MACHINE reports at $25.00. To use this method,
just place an ad like this in your selected magazine(s),
How To Make Money With Postcards
- 65 Postage FREE Ways Revealed!
$2.00; Your name, Address.
If you use classified ads, you can use
the wording we have
suggested, or you can write your own. You can buy many books on
the subject. In fact,you can buy many at discount prices through
our #2 recommended MLM programs. See our report #10.
3. Sell Directly Through 1" Space
Advertising
There are 100's of small mailorder type
publications that you can
get your ad inserted for $10 or less. Many will run your ad for
$1
or $2! this is an exciting way to start since you can promote any
of
the reports contained in the MLM MACHINE. Also, you will get checking
copies of all the publications that will show you what offers the
other mailorder dealers are promoting. You can then write to the
other 100's of people that advertise and offer your reports.
If you like, just send them a postcard!
If you have used the classified approach
described above, and you
have found magazines that are really working well for you, now is
the
time to consider a 1" space ad! These magazines circulate to
100,000's
of people! Just think how many orders you might get!
4. Use the Postcard or Mini-flyer as Space
Advertising
The postcard copy is designed so that it
also can be used for space
advertising. That is, it can be used for a space ad that is 3"
x 2"
columns. As you will see in the small mailorder magazines, there
are
100's of 1" ads, so your large postcard ad will stand out.
In that
way, nearly everyone getting the publication will see your ad.
5. Use Full Page Advertising
If you can afford it, the circular on the
MLM MACHINE can be used
as a full page advertisement. I recommend using the mailorder type
publications for this. Depending on the publication, you can expect
to pay $50 to $1,000 per page. But you will instantly get orders
for
the entire MLM MACHINE PACKAGE. This is the primary method that
this
program was initially promoted. If you place a full page
advertisement, you can be sure that anyone reading the publication
WILL see your advertisement. If you spend about $200 on a
publication that is circulated to about 10,000 people, your cost
per
person is only 2 cents! Can you think of any quicker more cost
effective way to get your message out to thousands of people?
6. Use Print & Mail Services
There are dozens if not 100's of companies
that will print and mail
your circulars for pennies each! These companies are generally all
printers who offer "BIG MAILS." Here is how that works.
These
companies will advertise offering "BIG MAILS" that are
full of offers
that sell for $1 or $2. When you send your $2 to them, they will
send to you, by bulk mail, various circulars from their customers,
adsheets and offers of their own. That way, they make a few bucks
for selling the BIG MAIL package, and make money for charging people
like you for sending out their circulars. Since you can have 1,000
circulars printed and mailed for only $20 to $50, this is a quick
and easy way to get started.
If you are interested in using Print &
Mail services, you will find
a listing of these companies in our report, "Directory Of Mailorder
Services and Supplies."
7. Use Personal Postcard Mailings
Mail To Your Warm Inner Circle! This is
probably the easiest,
fastest and most effective way to sponsor new people. Sit down and
make a listing of all the people you know that you think might be
interested in this program. There are estimates that the typical
person knows about 800 other people!
We all have a few personal friends and
associates that might be
interested in this program. Write a little personal note on the
front side of a postcard that says something like this, "John,
I
thought you might be interested in this. It's a great program!"
Your name. You are NOT imposing on your friends when you do
this. You are simply inviting them to respond back to you if they
are interested. A personal mailing like this will out pull
anything else that you can do. There is just nothing like getting
a personal note from a friend! If he is interested, he can order
the report or call you and talk to you about it. After all, if
you can earn serious money in this program, wouldn't you expect
your friends to let you know about this kind of opportunity? I
bet you would! This technique works!
8. Circulate Postcards & Mini-flyers
Locally - Postage Free!
Now this has to be one of the quickest
most cost effective ways
to get started. If you don't agree, read and study our report,
"How To Make Money With Postcards. . .65 Easy Postage FREE
moneymaking methods Revealed!" If you like, you can even make
"mini" circulars of the postcards to keep your costs down
even
lower.
More Ways To Consider!
Use Card Packs. Did you ever receive a
stack of postcards in the
mail that has all kinds of offers? If you contact a local ad agency
in your area, he will be glad to explain these offers to you.
However, be aware that although they will send this card pack to
100,000 or more people, it will cost you one or more thousand
dollars for this service.
Send Out News Releases. All mailorder dealers
will attempt to get
free publicity by sending out news releases to 100's of magazines
and newspapers. If you can get a few local news releases, this
would be great!
Get Free Reviews. There are hundreds of
free lance writers that
write columns for many different magazines and newspapers. If you
send a letter and a copy of this plan for their review, you may
get
a free mention in their writing. You also may sponsor him in your
MLM program(s) and he has many contacts!
Write Your Own Column. If you have a flair
for writing, write your
own column and get it published in various publications. In doing
so,
you can mention your offerings. You get paid for your column writing,
and you get free publicity.
Write Your Own Newsletter. There are 1,000's
of newsletters now being
published on every conceivable subject. Again, if you have a flair
for writing, this is an excellent way to earn a nice income while
getting free publicity.
Publish Your Own Adsheet. Hundreds of small
mail order dealers
publish a small 1 to 4 page adsheet. In it, they sell advertisements
to others and also promote their own products and services. If this
is done correctly, you make money by selling advertising and your
ads
are then essentially free.
Sell Books By Mail. This is an excellent
way to start a mailorder
business. There are hundreds of publishers and book dealerships
available that will sell you their books at deep discounts. You
essentially advertise by classified advertising and sell your books
at a nice profit. You can then offer this promotion to them as well.
Use All Profit Ads. Many mailorder firms
offer small space ads
that advertise products or services that can be purchased for a
few
dollars. If you purchase one of these, you can resell this product
and service and keep all the money. You simply send your order to
the prime source and he fills the order free. The reason he is
doing this is so he can build up his customer base.
Become A "Big Mail" Dealers.
If you look at mailorder publications,
you will find 100's of dealers who offer a Big Mail. You send in
a
buck or two and they will send to you a big fat package of all kinds
of offers. They make a buck or two up front, and then have a chance
to sell something else. You can do this too, if you like and of
course, offer this plan as well.
Make Money With Circulars. Many books and
mailorder dealerships
are sold and advertised by an 81/2" x 11" page circular.
The profit
that you earn is normally at least 50%, so you can generally earn
$5
to $10 promoting these. A good deal and you get to promote this
program free.
Sell To Catalog Houses! there are over
10,000 companies that sell
their products via their own catalogs. Normally, they have thousands
of customers. They are always looking for high profit products that
they can include. If you can get just one of these to include your
offering, just imagine how many people you could sponsor!
Get Listed In Directories! There are thousands
of directories! Do a
little research at your library and you will find various directories
for just about any subject listed. Write to these publishers and
offer your services. If you can get listed with these publishers,
you will get leads month after month!
Mail To Mailorder Dealers. If you want
to promote this program by
mail, get your hands on as many mailorder publications that you
can.
The easiest way is to write to a few of the mailorder publishers
listed in our report, "Where To Place Your 1" Advertisement
For Less
Than $5.00 . . . Over 250 Mailorder Publications Sorted By Cost/
Circulation Ratio!" and ask for literature or offers. If you
send
a Self Addressed & Stamped Envelope (S.A.S.E.), or a buck or
two for
their offers, you will get flooded with offers. You also will be
put on multiple mailings lists that other mailorder dealers use.
When this happens, send back to them your postcard with a personal
note. These people are active mailorder dealers! If you can sponsor
just a few of them, they will sponsor many for you!
Summary
If you have read this far, I have to believe
that you can see how
easy it is to make money selling reports by mail. Can't you? And
can you also see how easy it is to generate MLM leads this way?
I'll bet you can. Don't you? If you agree, take a little time and
review the selection of reprintable reports that are offered in
our
report, Catalog of Quality Reprintable Reports!" You will find
that
most of these are offered to you in a set of reports. Each set is
advertised by one circular to keep your advertising costs down.
You
will notice that to receive some of these circulars, you will need
to send a S.A.S.E. (Self Addressed Stamped Envelope) with a loose
stamp to get this information. that way, the person that is sending
to you this money is at least getting his postage and handling costs.
That's how it will work for you when you place your name on these
advertisements instead of ours. We want you to make money up front.
Now go through and order a few, or send off for the literature.
It's easy and fun! And you get to earn a whole lot of money!
To Your Success!
