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This report, "How
To Build Your Downline DEEP By Selling Leads...
And Literature!", is one of 15 reports contained in our set
of
reports, "How To Build A Lean, Mean MLM MACHINE .. .By Mail."
If you have not ordered the complete set, I strongly urge you to
do so now so you can take full advantage of this program.
If you are promoting a MLM program, your
ability to generate
quality leads to help your newly sponsored people is perhaps the
most, single important challenge that you have to conquer. It
is therefore, the most important concept for you to understand
and implement! This powerful strategy is quite simple. If you
can recruit a few active distributors, let's say 10, and if you
can help then and teach them to do the same, you can build a deep
organization. One that can earn you serious income. Right? OK.
So how do you absolutely make this happen? WITH LEADS! HOT,
FRESH QUALIFIED LEADS that you pass on (sell) to your newly
sponsored distributors! You make it happen! Maybe a better
way to say this is, that you FORCE this to happen! Can you
see that if you can generate good leads for your people, they
can quickly build their organization?
Having (or not having) the ability to generate
quality leads will
generally make you or break you in MLM programs. And incidentally,
when I say "quality leads," I'm not talking about the
run of the
mill "names" or "Opportunity Seekers" who simply
sand for free
information just to accumulate your expensive literature. I am
talking about sincere people that are "chomping at the bit"
to
get started! If you can generate this type of lead - and plenty
of them - I think you can see how you can build a large strong
organization. Can't you?
Being able to generate good quality leads
will be the "back bone"
of your MLM business. If you want to succeed in MLM, there is
probably nothing more important! Therefore, at the risk of
being redundant with other reports in this series, this report
will show you the exact methods, reasons and importance of lead
generation for you and your downline organization.
If you have not purchased the complete
MLM MACHINE set of reports
yet, let me review very quickly how the MLM MACHINE program works.
If you purchase the complete MLM MACHINE, you may copy these
reports for pennies and resell them for dollars. You get artwork
for postcards, mini-flyers, space ads, and a full page circular
so
you can effectively promote and sell the reports. Emphasis is given
to show you how to start immediately by using many ways to promote
these reports in your local neighborhood. This keeps your initial
advertisement costs down, and you can generate business very quickly.
Embedded into the MLM MACHINE reports are
many additional mailorder
type offers that you can then buy, promote and resell to the people
that have purchased the reports from you. You can expect to earn
about $10 to $20 profits from these other mailorder offers. More
important than the mailorder offers, there is a listing of MLM
companies. Here is how you can earn the serious money, so pay
attention to these offers.
Several of the MLM companies listed are
"Highly Recommended" by
Videx, and you can very effectively generate leads for these MLM
programs by first selling the MLM MACHINE reports. That is,
everyone that buys the MLM MACHINE, will be encouraged to
consider these MLM programs. These MLM programs are listed and
the reader is asked to send to you a payment for the literature.
Sometimes, where the advertising package is expensive, he is
permitted to send the package to you for a refund minus your
shipping and handling costs. That way, you at least cover your
costs.
Study our MLM MACHINE report, "How
To Use Amazing CROSS POLLINATION
Methods To Earn Up Front Cash While Building A Powerful, Infinitely
DEEP Downline!" In that report you will understand why you
can
expect to probably sponsor at least one MLM distributor for each
MLM MACHINE that you sell. Therefore, by promoting and selling the
MLM MACHINE, you will be automatically generating new quality leads
for you and your downline.
Let me summarize:
1. Your first purchase the complete MLM
MACHINE set of reports so
you can copy and resell them.
2. You then start by circulating postcards and mini-flyers in your
local neighborhood. You also can advertise nationally if you
like.
3. You then will get orders for the profitable $2.00 reports. You
then include a MLM MACHINE flyer with your orders.
4. Next, you will get repeat orders for the complete MLM MACHINE
set of reports for $25.00. You simply copy them and fill your
order and earn about $22.00 per order.
5. If you have "bought into" the mailorder offers, you
then can
resell these mailorder programs to your customers that have
purchased the complete set of MLM MACHINE reports.
6. If you have "joined" one or more MLM programs, you
will then
receive good quality MLM leads from your customers. These
people will send to you a payment or at least postage to cover
your cost for sending literature to them.
7. You will then enroll new MLM distributor directly into your
first level, or you can sell these leads to your downline and
help them to get a "jump start." When you "sell"
your leads to
your downline people, you may want to help your downline by
sending the MLM promotional package out for him. In other words,
you will have been paid for sending the
literature out, and you
are also charging your downline an additional $1.00 or so for
the lead.
Now that you understand how the MLM MACHINE
program works, let me
put into prospective what generally happens to new MLM distributors
who are not using the MLM MACHINE. These people have just signed
up
in an exciting MLM program, and now they want to recruit new members.
Right? Other than talking to (or maybe imposing on) a few friends
and relatives, what do they do? Quite honestly, most would-be MLM'ers
generally gets frustrated and "die a natural death on the vine."
Isn't that what normally happens? The reason? They don't have
good quality leads to help them get started! Or if they can get
leads, they typically are too costly to buy and then send out that,
way too expensive, material in the mail.
Consider this scenario instead. Let's first
put into focus what
might happen when you first sponsor someone new into your MLM program
by using the MLM MACHINE method. I assume that your new distributor
(or whatever title is appropriate) is very enthused and excited
about
the new MLM program that he has just joined. He is probably very
anxious to get started! It is hoped that he has the complete MLM
MACHINE reports, so he has a fairly good understanding on how he
can start generating his own leads. At this point, he is somewhat
vulnerable. He wants and needs instant gratification! He needs
the sweet taste of success . . .now! At this time, if you, his
sponsor, can supply him with fresh, hot leads that he can act upon,
things can happen very swiftly! Can't they?
Wouldn't it be nice if you could call or
write to your new
distributor (Let's call him "John"), and say, "John,
I have just
received a few "hot" fresh leads from people that are
very
interested in your MLM program? In fact, John, these people have
sent money to help pay for the literature and postage. All these
people have already bought a copy of the MLM MACHINE so they are
anxious to get started. As you probably know, John, I have spent
my own money and time generating these leads, but I will be glad
to mail out the promotional packages to them for you at a cost of
only $1.00 each. Would you like me to send out a few packages for
you?" Sound good? Wouldn't that be a nice way to help your
new
distributor build "your second level?" You bet it would!
Now, let's put the shoe on the other foot.
That is, what would you
think if you were the new distributor? Well, let's see. You have
just become a new distributor in a very exciting MLM program. You
have read the MLM MACHINE reports, so you can see all kinds of ways
that you can make money and generate leads. But all that will take
a little time. Not much, but a little. Now, what is this "deal"
that my sponsor is offering? Tell me again. You have 5 fresh,
quality leads? And these people are paying for the literature and
postage? And you will make the mailing for me? I only have to pay
you a buck each? That's it? You've got to be kidding! I'll take
all that you have! Should I send you cash, check or money order?
OK. That scenario is exactly how this program
can work for you and
your newly sponsored distributors! Everyone wins! But hold on.
What about the guy that is sending in his money to get your
literature? Can't he write or call to a dozen other people and get
all this stuff free? Why in the world would he send money to you
or anyone else for this?
Why People Will Pay You For Your MLM Literature
1. He Will Get The Complete Professional
Package . . . First, he
is going to get the complete promotional package or exactly what
is
advertised. That is, he will get the expensive color brochures,
the
official application forms, audio cassettes, and video tapes. The
whole package. All the official literature and documentation.
Everything that he needs so he can evaluate your MLM program and
register immediately! After all, if he is sending his money for
all
this, you do want to send everything to him. Don't you?
But that's not what he would normally get
from other people. By
"other people," I mean people that are not promoting via
the MLM
MACHINE method. Let me explain. I have personally sent to 5
different MLM distributors in the same MLM program, and have
received 5 entirely different sets of literature. None of them had
the complete set of everything. When I evaluate a MLM program, I
want
to see and hear everything so I can make a good decision. don't
you?
Well, so do the other people requesting this literature.
Why don't MLM'ers normally send out the
entire package right away?
Well, it goes something like this. Somehow the MLM'er gets his hands
on leads that need to be qualified. These could be inquiries or
maybe his upline sponsor calls him and tells him he has a few names
of people that "could be good leads." "Could be good
leads?" What
does that mean? And he's supposed to send out his expensive package?
So he calls first. More expense. So be it. So after many attempts,
he gets through. Most likely, some are "somewhat interested."
They
would like more information. Now what would you do in this case?
Here is a potential opportunity in that you might be able to
sponsor someone that is only "somewhat interested" but
he wants
more information. Would you send to him an expensive $10 or $20
package? Maybe you can just copy some of this expensive color
literature and send to him? Or maybe, instead you try to "qualify"
this "hot" lead a little more. So you try to question
this guy
over the phone.
You try to explain, "Sir, I would
be glad to send you some
literature, and if you are then really interested, call or write
to
me and I will send you the video." Maybe you try to attach
strings
like, - "I'll send the video to you if you will send to me
$10 to
cover my cost." Or, "If you promise to send the information
back
if you're not interested." And on and on. it gets messy! It's
confusing. And expensive! And it doesn't work! Where's the plan?
There is nothing quite as annoying as to
be sent poorly copied
material and then be asked to send money for the rest. What is
that telling me? Is this how I am supposed to promote this program?
It sounds like I have to spend a lot of my own money advertising
and then send this material out with questionable results!
Personally, I want to deal with someone professional that knows
what he is doing and can help me. someone
who has a clear plan
that works and will show me how to do it simply! And make money
doing it! And that brings us to the second major reason why people
will pay you for your promotional package.
2. He Can Be Sponsored By You! The person
sending money to you
for your literature will have the opportunity and PRIVILEGE of being
sponsored by you! Wow! That sounds almost arrogant! But wait a
minute. What does this person really stand to gain by being
sponsored by you and how much does it really cost him to do so?
Well, if the promotional package is only $1.00 or so, that's his
cost, and that will more than cover your cost.
When you are sending a complete expensive
MLM promotional package,
he really is only paying for your postage and handling costs. As
is explained in our other reports, he is only paying to review the
material. If he is not interested after getting the material, he
can send it back to you for a refund (less your postage & handling
costs). But he will have paid to you your up front costs. More
importantly, if he joins under you, he is going to be able to use
the MLM MACHINE plan and probably will get a lot of support from
you! Won't he? Believe me, this kind of program and support may
be worth thousands to him. Here is what he will get if you sponsor
him.
3. He Will Get Highly Qualified Leads .
. . For the moment, don't
worry about how YOU are going to do this, since we will show you
how
you will earn money doing this. Instead, look at this from HIS point
of view. He WILL get leads . . . almost instantly! Understand that
we're not talking about 100's or 1,000's of "Opportunity Seeker"
type
leads. You can lose a lot of money sending out literature to this
type of "lead." Instead, we are talking about just a few
- but
highly qualified leads - coming from people that have already bought
the MLM MACHINE.
4. You Will Mail Out The Promotional Material
For Him . . .What a
deal! Yes, it will cost him a buck or so each, but that's peanuts!
Isn't it? How many leads do you want me to generate and then send
out the literature for you?
From YOUR point of view, don't be overly
concerned that you will be
sending out some literature packages for your newly recruited
members. You will only have to do this in the beginning while you
are building your first level. You will be doing this just for your
10 or so people in your first level. You will be doing this only
while you are helping them to get started. After that, you sit
back and relax and let your downline do the work. Just like you
DID (past tense)! In other words, you do this one time while you
are building your initial first and second level. Not forever!
However, if you like, you can keep promoting the MLM MACHINE and
help your SECOND level build YOUR third level.
5. He Can Duplicate Your Recruiting Method
. . . Remember,
whatever you do, your downline must be able to duplicate. Now look
what is happening so far. By promoting the MLM MACHINE programs,
and by selling your leads, you are earning extra cash to help your
downline! If he joins under you, he will be able to do the same
thing!
What Are His Other Choices?
Well, clearly your potential distributor
can request literature
from the "other" guys who will send out a partial package
free. And
then he can do as they do. Right? But what do they do? Let me
explain. The "other guys" must first place an advertisement
in
various magazines. These ads are either placed by one distributor
or through some kind of cooperative advertising method. Did you
ever
see advertisements from companies who will "Build Your Downline?"
That is one of the things that they do. Getting a "lead"
is just
part of the process. Somehow, they must be qualified! A "lead"
could simply be a name in a large listing of MLM enthusiasts. You
sure don't want to send an expensive $10 mailing to 1,000 of these
people, do you? After the "lead" is qualified, you then
normally
have to call these people, and then send expensive promotional
material to them.
While on the subject of placing advertisement
for MLM programs, let
me explain something else to you. Most MLM companies get a little
nervous about you using their name in any kind of advertising that
they have not previously approved. To get "approval" generally
means that their lawyers must approve it. Since this is very
expensive and takes many revisions and time, it is not normally
attempted.
More likely than not, the MLM companies
don't have a good
advertising piece that you can use for mailorder purposes. If
they do, you and the other thousands of distributors are using
the same ad! If you look at the MLM & mailorder type publications
like I do, you will find that there are often SEVERAL ads that
are absolutely identical! That's a lousy deal!
To over come this problem, a MLM distributor
can make up his own
ad, but normally, he will not mention the MLM company name since
it
needs to be approved. Boy does that take the sharp edge off your
MLM ad! Here you are trying to recruit members, and your ad doesn't
even say what company it is. Either way, if you try to advertise
your MLM program, you wind up with a "bum" deal. It costs
you
plenty, and you end up competing with everyone under the sun.
There has to be a better way!
Consider this instead. If you advertise
and or promote the MLM
MACHINE reports instead of the MLM program directly, you are free
to
use any conventional mailorder method without restraints. For
example, you can use any of the advertising copy that is supplied
in
the MLM MACHINE, or write and design your own. You can also
partake and advertise and promote any of the mailorder programs
that
are described within the MLM MACHINE reports. That way, you are
no longer limited by the advertising laws and rules of the MLM
companies.
You will notice that within the MLM MACHINE
reports, we do list
MLM companies. However, we are very careful what we say about any
given MLM company directly. We do provide and explain "typical"
example programs, but we do not tie this into any particular MLM
company. Instead, we encourage the readers to send off for the
official MLM literature that the particular MLM company has printed
and has already endorsed.
Well, let's assume that you are one of
the "other guys" that are
not using the MLM MACHINE. That being the case, you see no better
way, and you decide to place your own ads. Assume that the ads are
placed, and the cost of just generating the leads will normally
weigh in at about $1.00 to $5.00 each! In other words, if your
advertisement costs you $100, you can expect to get 20 to 100
leads. That's typical. OK. You now have paid to get a few
leads. Now What? You must send literature out! Right? But what
literature? Boy, this stuff is expensive! Typically, it is going
to cost you $1 to $20 . Figure at least $5 on the average. Plus
postage! Plus the shipping envelope and label! To do it right,
you had better figure a total cost of $10 for mailing the promotional
material out plus $2 for the lead. That's a total of about $12 bucks
for each lead that you generate! So you send it out.
What happens next? Understand that these
people that have sent
for your literature know nothing about you and how you might be
able
to help them. They do not have a copy of the MLM MACHINE reports-
like you do. That means that you are probably going to have to call
these people - long distance - and explain the program and show
them
how they can duplicate your method. Duplicate your method? Gulp!
What method? What is your closure rate? In other words, let's say
you generate 100 leads. As described above, it is going to cost
you
100 x $12 = $1,200! How many will join up with you? One or two?
If
you are very lucky, maybe 10. But even with that, your cost to get
one distributor is $1,200/10 = $120 each. There must be a better
way!
There is, and you have it in your hands. Why not MAKE MONEY up front
while you are recruiting new people? That sounds better, doesn't
it?
And your method is duplicative! What you
do, your newly
sponsored distributors can do! And what does he need to do to get
into this program? That's right! He has to pay a little up front
for
your literature so he can be sponsored by you. Now let's recap on
what
we have said so far. Here is what the typical MLM'er will do when
he tries to promote by mail:
1 He must place or buy advertisement on
his MLM program at
his cost.
2. He must pay his own money to send out the promotional
package.
3. He has to follow up with expensive telephone calls.
4. He will normally have a low closure rate.
5. He has an awkward, expensive method.
6. He does not have a good duplicative method.
You on the other hand will be promoting
through the MLM MACHINE
method and:
1. You can generate free MLM leads by promoting
$2.00 reports
with postcards and with other moneymaking or inexpensive methods.
2. You can generate leads effectively locally and nationally!
3. You generate cash & profits while generating FREE MLM leads!
4. You sell your leads to help your downline!
5. You will be PAID to have your promotional material sent out!
6. People who request your literature will generally be pre-sold.
Most all will have a copy of the MLM MACHINE plan!
7. Your system is duplicative and PROFITABLE!
8. You can use CROSS POLLINATION techniques that will almost
guarantee your success.
Quite a difference, isn't it? Now, quite
honestly, who would you
like to be sponsored by? Someone in this program, or an outsider?
Now do you see why someone is really PRIVILEGED to have you as
their sponsor? Do you see why this is called a "Lean, Mean
MLM
MACHINE?" In this program, the buck stops here - right in your
hand!
But let's face it! As good as this program
is, there will still
be people that will send off for the FREE material. That's OK.
Remember, you are not trying to sign up the whole world. Are you?
Just your 10 people or so. In fact, you can be down right picky.
After all, the 10 elite people that you sponsor will be getting
a
lot of support from you by using this plan. Won't they? And they
stand to make an awful lot of money. don't they? So stick to your
guns. Use these techniques, and they will work for you. We are
all in this program to help each other . . . And to make money!
Aren't we? Your job is just to get your 10 or so people and then
help them get started. After that, you can simply maintain your
organization from your "arm chair." Not bad, is it?
How Many Qualified Leads Should You Generate To Help Your
Downline?
Well, first, that depends on how many people
you have decided to
place on your first level. I like to think in terms of 10, so let's
use that as our example. If I sponsor 10 people, I then want my
first level to also sponsor 10 people. That's a total of 10 x 10
=
100 people who should be on my second level. Right? I like to
keep the odds in my favor, don't you? In fact, I love to gamble
when the odds are 100% in my favor! Don't you? Therefore, I
want to make SURE that my first level sponsors 100 ACTIVE
distributors. Wouldn't you? Therefore, I WILL CONTINUE TO
ADVERTISE AND PROMOTE THE MLM MACHINE PACKAGE UNTIL ALL 100
POSITIONS ARE FILLED! What the heck - I'm making some nice
money promoting this package without even thinking about generating
the MLM leads! They come FREE. Well, not quite, I make money
getting them and selling them! So I guess they come WITH A PROFIT!
Remember, the MLM MACHINE method is a quick
and easy way for you
to start a small mailorder business. You make money doing this
while you are generating free MLM leads. In this way, you can
continue to earn extra cash selling the mailorder items until you
have filled your second level. Yes, it will take a little effort
on your part - but isn't this fun and exciting? You will have
something to wake up in the morning and look forward to! I can't
tell you how many qualified leads that you will have to generate
before your second level is filled. But remember, you are earning
profits while you are doing this. And also remember that your
newly sponsored people also will be promoting leads just like you
are doing. Therefore, you will need to generate only a fraction
of the total leads needed to fill in your second level.
It probably will work something like this.
Let's say you are
promoting and selling the MLM MACHINE and that you have enrolled
into one MLM program. Before long, you will get some MLM leads
for your MLM program, so you will want to have a stock of this
literature on hand to send out. Right? Sure enough, after
sending out a few MLM packages, you will have sponsored one or
two people into your MLM program. At this point in time, you
have an obligation to yourself to complete your first level, and
also to help the first couple people that you have signed up.
Since you are still promoting the MLM MACHINE, you are still
getting good qualified leads. Right? So you probably divide
them up between your own needs and send out a few for your first
level people. Also, during this time, your upline will most
likely be supplying you with leads that he is generating!
So your upline sponsor is helping you, you are helping yourself,
and you are helping your downline - all at once. That's how this
program works! We all help each other to get started.
So how many MLM MACHINES do you need to
sell? To be on the safe
side, I would like for you to think in terms of selling 20 to 50
MLM MACHINE packages. This is to make sure that your second level
is filled. That way, by using CROSS POLLINATION techniques, you
will probably sponsor at least 20 to 50 people needed to fill in
your second level. But that's really up to you! You decide -
it's only your future that we are talking about!
What About Multiple MLM Programs?
What if you are in several MLM programs? How does this work? Well,
first of all, congratulations! Great! You have made a very wise
decision in getting into several MLM programs at the same time!
Now, your earnings can be multiplied by the number of MLM programs
that you are participating in . . . with the same effort. In other
words, if you are promoting two MLM programs, and if you sell let's
say, 50 MLM MACHINES, you will probably sponsor twice the number
of new distributors. That's right! Fifty for each program! In
this case, you have a surplus of 40 on your second level, right?
Isn't this great? You now make twice the money for the same effort.
How Do You Sell 20 To 50 MLM MACHINES?
On the surface, that sounds like it might
be a lot. However, help
me think this through. Let's say you want to start on a shoe
string budget. That's the worse case, isn't it? You can start
just by circulating postcards and selling the report, "How
To Make
Money With Postcards." If you have the funds to advertise right
away, great! But if you don't, start with postcards. Or just use
the "mini-flyer." That will cost you about 1/2 cents or
so per
flyer. Set a goal to circulate a 1,000 of these. Yes, I know that
takes a little work. But, just think how much you probably will
earn per hour! OK. You pay $5 to $15 to get 1,000 of your "mini-
flyers" printed (250 sheets). You circulate the 1,000 locally
and
sure enough, you get a few orders for the $2 report. Let's say you
only get 20 orders. That's only 2%! Oh well, let' s not make
this too easy. So you get orders worth $2 x 20 = $40. Let's say
only a couple people buy the MLM MACHINE. That's another 2 x $25
=
$50.00 or a total of $50 + $40 = $90. Not much, but not bad. It
will cost you $10 or $20 or so to fulfill your orders, so you
will have made a profit of at least $70. Now, "buy into"
some
of the other reprintable reports. And circulate more postcards
again! This time you will make more money than before ... won't
you? Frankly, when I speak of starting your business on a shoe
string budget, I am really thinking of at least two or three
hundred dollars. Most people can raise that kind of money . . .
don't you agree? If you can afford at least $200 to start, get
into at least one MLM program, and buy several reprintable reports.
Let's assume that you buy the MLM MACHINE set of reports an at least
one other mailorder program, and get into at least one MLM program.
You also have 5,000 postcards or "mini-flyers" printed,
and you
circulate them locally with no postage cost. You can do all that
with two or three hundred dollars. Can't you? Now you have a good
chance to sell 10 or 20 MLM MACHINE reports quickly along with a
few
of your mailorder programs and signing up several people in your
MLM program. Don't you? Now take your profits and re-invest them
so you can multiply your business. If you can sell only 15 MLM
MACHINES with this effort, and then double your business each time,
the number of MLM MACHINES that you sell could look something like
this:
15 x 2 x 2 = 60 MLM MACHINE packages!
That's close enough for guess work. The
point is that if you take
your profits and re-invest them, you can multiply your sales. Is
it
reasonable for you to be able to sell 50 MLM MACHINE packages? You
bet it is . . . particularly if you promote locally.
Let me share some figures with you. If
you analyze the "Business
Opportunity" type magazines, you will find that there are magazines
that have about 200,000 subscribers. That tells me that in any
given day of the year,there are at least 200,000 people who are
looking for a business opportunity. Actually there are a lot more
because there are many magazines of this type. I estimate something
more like 500,000. Now how many people do you suppose are already
active in MLM programs? Well, I have gone to the library, and in
one thick directory, I have found that at least one Name List Broker
offers a listing of over 6,000 MLM companies. That's companies -
not distributors! Many of these MLM companies have over 100,000
distributors! Therefore, when I see estimates that there are
over 5,000,000 MLM distributors, I believe it. 5 million! Since
the population of USA is about 250 million roughly, that tells me
that
1 out of 50 people are involved in MLM. Well, not quite, since many
people are involved with several programs. Let's be on the safe
side
and say 1 out of 250 are involved with MLM. That sounds about right.
That means that there are millions of people
who are interested in
business opportunities, but they are not looking in magazines for
business opportunities. Are they? That means that if you circulate
postcards LOCALLY - you and your downline have virtually an unlimited
number of people that could be interested in your offers . . . doesn't
it? And you can reach these people with little or no competition!
That's why you and your downline can be sure of finding a lot of
people right in your own back yard! That doesn't mean to say you
should not advertise nationally. But be aware the HUGE supply of
leads is from strangers right in your own neighborhood! The reason
that I am making this point is to show you that anyone can make
money with this program. You don't have to be a "big mailorder
dealer" to make this program work for you. Just follow the
techniques in this and other reports in the MLM MACHINE series!
To Your Success
