:: Home
> Library
> Business
Ideas/Section-3
Experienced mail order
dealers realize the importance of
keeping operating expenses at a minimum. You should too.
Here's the easy way to cut your printing and mailing
costs.
FREE PRINTING
Let us say you wish to have 500 8 1/2" x 11" circulars
printed. First, you should check with local and/or mail
order printers, for the lowest price for printing 500 8
1/2" x 11" circulars on BOTH SIDES. We will say the best
price you receive is $20.00
The next step is to advertise in mail order newspapers and
magazines that you will "print & mail" 500 8 1/2 "x
11"
circulars. ONE SIDE ONLY- for $20.00. When your customer
sends his check for $20.00, it will pay for printing both
sides. Your side us printed FREE! You can use this same
idea for 100, 500, 1,000, 5,000, 10,000 or any quantity
you wish.
And if you slip one of these circulars into your regular
outgoing mail every day, you won't have additional
expenses for postage and envelopes!
FREE MAILING
The easiest way to have your circulars
mailed free is to
have other dealers do it for you! By using this method,
you cut your expenses by saving the cost on postage,
envelopes and mailing lists. You also eliminate the cost
of labor for addressing envelopes, folding, stuffing,
etc.,etc..
The secret is to advertise that you have a program
available that offers free circulars that pay commissions
of 50%, 75% or whatever you wish. The greater the
commission you offer, the more takers you will get.
Then have your circulars printed with your name and
address on one side, and leave the order form blank on the
reverse side. This where the other dealers can rubber
stamp their name and address. They will be happy to mail
the circulars for you for their commission. Remember
again, the greater the commission you offer, the more
eager other dealers will be to get your circulars in the
mail for you.
If you get just 10 dealers to mail 100 circulars each,
that's 1,000 potential sales! Your postage savings alone
will be considerable.
And keep in mind that in addition to your receiving the
full amount of every sale on your side of the circulars,
you will also be receiving the balance of the mailer's
commission from the reverse side.
If you don't wish to spend money on advertising this
program, you can save here too! Many dealers that would be
interested in mailing your commission circulars advertise
regularly in the many mail order trade publications.
Simply tell them about your program in a short letter and
send them a sample of your circular. Most will take you up
on your offer.
If you would like a sample copies of some of the best mail
order newspapers and magazine a around, send a couple of
first class stamps to any or all of the following
publishers and ask for a current copy!
MAIL ORDER BULLETIN, Artcraft Press, Box
55, Mankato, MN
56001
TIMELY TIPS, 521 N. Williams St.,Paulding, OH 45879
POPULAR ADVERTISER, 993 Meadowlawn S.E., Salem< OR 97301
ODDS AND ENDS, Robert H Clampitt, PO Box 10797, Chicago,
IL 60610
IDEAS UNLIMITED, Profit Tools, 3824 Elm Lane, Oshkosh, WI
54901
MAIL ORDER MESSENGER, MPM, PO Box 17131, Memphis, TN 38137
Other worthwhile information "14 Ways
To Get Free Postage
And Envelopes" - now available for just $1.00 from the
above Publisher or Fun Mates Press - FMS/04, P.O. Box
6466, San Francisco, CA 94101.
