Mail Order Advertising Directory

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This publication is designed to provide accurate authoritative
information inn regard to the subject matter covered. It is
sold with the understanding that the publisher is not engaged
in rendering legal, accounting or other professional service.
If legal or other professional assistance is required, the
services of a competent professional person should be sought.

From a declaration of principles jointly adopted by a
committee of the America Bar Association and a committee of
publishers.

INTRODUCTION

This directory was designed primarily for the beginning mail
order entrepreneur. There are various Advertising Directories
on the market. Some list a few hundred, some over a thousand
publications. Listing such a vast number of publications is
unnecessary and creates confusion for someone new to the
business. Most of the publications listed are neither suitable
nor do they accept classified ads. Even the smallest display ads
in certain magazines often cost thousands of dollars. Therefore,
we felt strongly that a smaller directory, listing only those
publications which accept classified ads; cater to the mail
order field; and have proven to be successful for many small
mail order companies, was definitely needed.

THE MAIL ORDER ADVERTISING DIRECTORY lists only about 150
publications, We think the best way to get started with your
advertising effort is with small well-placed classified ads
in national, monthly publications. As you gain experience and
your business grows, you should definitely work with display
ads as well. The smallest display ad which is generally available
from mostly national publications is 1 inch in size. It may cost
anywhere from 100% to 300% more than a typical 20 word classified
ad in the same publication.

We also did not list any daily newspapers. Mail order
advertising is generally not cost effective in a "daily" due
to the very short shelf life of one day to 3 days (weekend
edition). Weekly, but especially monthly publications, by
contrast, can generate inquiries for several months. Some
of the major daily papers however, can be effectively
utilized to obtain quick test results for a given offer.
Many of the publications listed in our directory lend
themselves very well to information products such as books,
manuals, directories, tapes, etc.

SOME GENERAL COMMENTS AND SUGGESTIONS ABOUT ADVERTISING

Advertising Expense

As a newcomer to the mail order field, you have probably already
learned that besides the cost of the product you sell, your
biggest expense are in three major categories, namely:
Advertising, printing, and postage. It is vital that, right from
the start, you control these expenses carefully.. These major
expense categories make up close to 90% of the budget of an
owner-operated, home-based mail order company.

In a classified ad, you generally pay a per-word rate. A few
publications, as well as daily newspapers, charge a per-line
rate. Many publications have minimum word requirements of about
15 words. Each word used in the ad, including all components of
your company name and address are counted. Since per-word rates
range anywhere from approximately $2 to $15, it is important to
choose your words carefully so you get a maxim number of
inquiries for a minium amount of expense.

The most effective way to evaluate the cost effectiveness of
your ad is on a cost per inquiry basis.. As an example, an ad
which costs $100 and generates 100 inquiries has a per inquiry
cost of $1. Such an ad may therefore, be far "less expensive"
than a $10 ad in one of the hundreds of small mail order
publications. Such an ad may cost $10 but if it gets only two
or three inquiries the cost per inquiry is prohibitive.

As a general rule, we recommend not using small mail order
publications or ad sheets. Advertising in these publications
is usually quite inexpensive and, consequently, very tempting..
But a $10 ad here and there can quickly ad up,, especially if
there are unprofessional appearance and has no news content,
only ads, you should stay away from it. Within the directory,
we have listed about 15 mail order publications from which we
have listed results. These are listed in alphabetical order
along with the other publications and are classified as Mail
Order Advertising Magazines/Tabloids. They are preceded by an
* asterisk.

How to Test an Ad

If you are advertising a product for the first time, it is
generally best to place just one ad. After you have evaluated
the effectiveness of the ad, place additional ads. Multiple
insertions do save money, but it is best to wait until you know
what ads, in which publications, work best for you. In a monthly
publication, most inquiries will come in between the second and
fourth week after the ad first appeared. If you are running the
same ad in different publications, be sure to code each ad, such
as by department number.

Choosing the Right Publication and Classification

Choosing the right publication requires some effort on your part.
If you budget allows it, buy a few of those magazines you are
considering advertising in. Review the ad as well as the news
and editorial content.. You want to determine if the readership
of a magazine is the right audience for your offer. In most
cases, your ad will be well placed in a publication which
advertises similar products. Your ad would be especially
well placed in publications which carry repetitive advertising
of successful mail order companies which sell products similar
to what you offer. Choosing the right classification is just
as important as choosing the right publication. Choosing the
right classification can mean 50 even 100 more inquiries.
Again, generally, it is best to place your ad under the same
classification as your competitors do.

Suggestions for an Effective Classified Ad

"get the readers' ATTENTION--quickly." The headline/first
impression is critical. Most publications allow 2-5 BOLD WORDS
free of charge. Use those words well to get your opening message
across.

"Arouse INTEREST as soon as possible" by giving your reader the
important benefits." Waste no time in telling your prospect why
he should buy from you.

"Stimulate DESIRE for your product or service." Tell the reader
how he will benefit.

"Generate ACTION By telling him exactly what you want him to do"
at that specific moment in time, such as: Write for FREE REPORT
today!

Most classified ads are best used to generate inquiries which
are sold not by the initial ad but by the sales literature they
will receive. Mail order advertising pros agree that it is
almost always impossible to sell an item costing more than $3
to $5 directly from a classified ad.

ABOUT LISTINGS ON THE FOLLOWING PAGES

Publications are shown in alphabetical order. Each listing
consists of the following data: name and address of publication,
circulation, frequency, per-word or line rate (some publications
do not have rate information due to an impending rate charge or
unavailable date at time of publication), and category.. Due to
frequent rate changes by most publications, we recommend you
write to the publication requesting a current rate card before
placing an ad.

Publications shown in bold are weekly or monthly national
publications that we believe will give you the best on your
return advertising expenses,

* Publications preceded by an asterisk are major mail order
trade magazines. If you would like a more complete listing of
over 100 Mail Order Trade Magazines, order Directory of Mail
Order Publications. $3.00

IN CONCLUSION

THe goal of all advertisements is the successful presentation
of the advertiser's message so that he realizes the maximum
amount in sales and profit.. The idea is to create reader
interest and get responses that result in CHECKS and ORDERS.

NOW YOU CAN SAVE MONEY ON ALL YOUR ADVERTISING STARTING
RIGHT NOW! See Resource Guide last page.

50 PLUS, 850 Third Ave.,New York, NY 10022, 350,000 monthly,
Senior Citizens

AMERICAN FIL JFK Center of the Performing Arts, Washington,
DC 20566, 130,000 ten times a year, $2.95 per word,
Entertainment

AMERICAN HANDGUNNER, 591 Camino de La Reina, Suite 200, San
Diego, CA 92108, 154,000 bi-monthly, $0.54 per word, Outdoor
Living & Sports

AMERICAN HEALTH, 80 FIfth Ave.,New York, NY 10011, 775,000
monthly, $10,40 per word, Health & Fitness

AMERICAN HUNTER THE, 1600 Rhode Island Ave. NW, Washington, DC
20036, 1,500,00 monthly, $4.20 per word, Outdoor Living & Sports

American Legion, The 7-00 N Pennsylvania St.,Indianapolis, IN
46206, 2,500,000 monthly, $12.00 per word, Clubs-Civic &
Fraternal

AMERICAN RIFEMAN, THE, 1600 Rhode Island Ave. NW, Washington, DC
20036, 1.480,000 monthly, $4.20 per word, Outdoor Living & Sports

AMERICAN SHOTGUNNER, THE 100 W. Grove St. #500, Reno, NV 89505,
95,000 monthly, $0.96 per word, Outdoor Living & Sports

AMERICANA, 29 W 38th St.,New York, NY 10018, 390,000 bi-monthly,
$4.75 per word, Home & Shelter

ANTIQUES TRADER WEEKLY, P.O. Box 1050, Dubuque, IA 52001, 70,000
weekly, $0.60 per word.

ANTIQUE WEEK, 27 N. JEfferson, Knightown, IN 46148 36,000 weekly,
$0.50 per word, Antiques and Collectables

ARCHERY, 11812 Wayzata Blvd.,Ste 100, Minneapolis, MN 55343,
125,000 bi-monthly, $1,50 per word, Outdoor Living & Sports

ARMY TIMES MILITARY GROUP, Springfield, VA 22159, 140,000 weekly,
$12.88 per line, Military

B'NA B'RITH INTERNATIONAL JEWISH MONTHLY, 825 U.N. PLaza, New
York, NY 10017, 170,000 monthly, $1.20 per word, Clubs, Civic &
Fraternal

* BEN FRANK'S ALMANAC, Kelly Company, Box 655, Pinellas Park, FL
34664, Mail Order Advertising Magazine/Tabloids

BESTWAYS, P.O. Box 2028, South Sutro Terrace, Carson City, NV
89702, 300,00 monthly, $2.60 per word, Health & Fitness

BETTER LIVING, 1775 Broadway, New York, NY 10019, 800,000
quarterly, Health & Fitness

BILLBOARD, 1515 Broadway, New York, NY 10036, 47,000 weekly,
Music

BLACK ENTERPRISE, 130 FIfth Ave., New York, NY 10011, 240,000
monthly, $6.50 per word, Businesses

BLOOMBURY REVIEW, P.O. Box 8928, Denver, CO 80201, Bi-monthly,
Iformation, Writing & Publishing

BLUMS FARMERS & PLANTERS ALMANACS, 3301 Healty Dr.,SW
Winston-Salem, NC 27103, 295,000, annually, $3 per word. Almanacs

BOATING, CBS Publications, 1515 Broadway, New York, NY 10036,
190,000 monthly, $3.35 per word, Boating/Sailing

BOOKDEALERS WORLD, P.O. Box 2525, La Mesa, CA 92041, 20,000
quarterly, Information, Writing & Publishing

BOWHUNTER, Blue -+ Inc. 3808 S Calhoun St.,Ft Wayne, IN 46807,
111,000 bi monthly, $1.50 per word

BUSINESS IDEAS, Dan Dewman Company, 57 Lakeview Ave.,Clifton, NJ
07011, 4,000 monthly, Businesses

CANADIAN ENTREPRENEUR, 69 Sherbourne St, Ste 525, Toronto,
Ont.,Canada M5A 3X7, 26,000 Monthly, Businesses

CAPPERS WEEKLY, 616 Jefferson St.,Topeka, KS 66607, 400,000
bi-weekly, $1.45 per word, Tabloids

CAR & PARTS, AMos Press, Box 29, Sidney, OH 45365, 122,000
monthly, $0.35 per word, Automotive

CAR AND DRIVER, CBS Publications, 1515 Broadway, New York, NY
10036, 825,000 monthly, $7.20 per word, Automotive

CAR CRAFT Petersion Publishing Co.., 8490 Sunset Blvd.,Los
Angeles, CA 90069, 450,000 monthly, $6.00 per word, Automotive

CIRCUS MAGAZINE, 419 Park Ave.,South, New York, NY 10016, 421,553

monthly, $5.40, Music

COINS, 700 E. State St.,Iola, WI 54990, 70,000 monthly, Crafts &
Hobbies

COLLECTOR'S MART, 15100 W. Kellog, Wichita, KS 67235, 75,000
monthly, $0.48 per word, Antiques and Collectibles

COMPUTER SHOPPER, 407 S. Washington Ave.,Titusville, FL 32780,
100,000 monthly, Computers

COUNTRY MUSIC, 450 Park Ave.,South New York, NY 10016, 350,000
bi-monthly, $6.35 per word, Music

CRAFT ART NEEDLEWORK DIGEST, P.O. Box 584, Lake Forest, IL 60045,
70,000 bi-weeklyy, $0.96 per word, Crafts & Hobbies

CRAFTS 'N THINGS, 14 Main St.,Park Ridge, IL 60068, 290,000 six
times a year, $2.70 per word

CRUISING WORLD, 524 Thames St.,Newport, RI 02840, 115,000
monthly, $2.25 per word, Boating/Sailing

CYCLE, One Park Ave.,New York, NY 10016, 388,000 monthly, $4.00
per word, Motorcycles

CYCLE WORLD, 1499 MOnrovia Ave.,Newport Beach, CA 92663, 305,000
monthly, $3.15 per word, Motorcycles

DIRECTORY OF MONEY MAKING IDEA, Davis Readers Group,, 380
Lexington Ave.,New York, NY 10017, 300,000 annually, Opportunity
& Sales.

DIRT BIKE, 10600 SPulveda Blvd.,Mission Hills, CA 91345, 140,000
monthly, $2.00 per word, Motorcycles

DOLLS, 170 Fifth Ave.,12th Floor, New York, NY 10010, 53,000
bi-monthly, Crafts & Hobbies

DOWN BEAT, 222 W Adams, Chicago, IL 60606, 100,000 monthly, $3.60
per word, Music

DUCKS UNLIMITED, ONe Waterfowl Way, Gilmer Rd.,Long Grove, IL
60047, 63000,000 bi-monthly, $30,00 per line, Outdoor Living &
Sports

ENTREPRENEUR DIGEST, BOx 3224, Oshkosh, WI 54903, Mail Order
Advertising Magazine/Tabloids

ENTREPRENEURS MAGAZINE, P.O. Box 570, Clearwater, FL 34617,
190,000 monthly, $6.95 per word, Opportunity & Sales

EXTRA INCOMEE, P.O. Box 21957, Santa Barbara, CA 93120, 400,00
bi-monthly, $6.50

FAIR TIMES, BOx 455, Arnold, MO 63010, 20,000 monthly,
Opportunity & Sales

* FAMILY TRAVEL LOG, Looney Enterprises, Box 406, Kewanee, IL
61443, Mail Order Advertising Magazine/Tabloids

FIELD AND STREAM, 1515 Broadway, New York, NY 10036, 1,940,000
monthly, $9.40 per word, Outdoor Living & Sports

FINANCIAL OPPORTUNITIES, 3321 W. Dempster St.,Skokie, IL 60076,
250,000 monthly, Opportunity & Sales

FINE WOODWORKING, P.O. Box 355, Newtomnn, CT 06470, 270,000
bi-monthly, $6.90 per word, Crafts & Hobbies

FINS & FEATHERS, (Several magazines),, 318 W Franklin
Ave.,Minneapolis, MN 554404, $3.60 per word, Outdoor Living &
Sports

FISHING WORLD, 51 Atlantic Ave.,Floral Park, NY 11001, 320,000
bi-monthly, $3,00 per word, Outdoor Living & Sports

FLOWER & GARDEN, 4251 Pennsylvania Ave.,Kansas City, MO 64111,
635,000 bi-monthly, $5.00 per word, Gardening

FUR-FISH GAME, 2878 E Main St.,Columbus, OH 43029, 200,000
monthly, $1.20 per word, Outdoor Living & Sports

GLOBE, 2112 S Congress, West Palm Beach, FL 33406, 1,800,000
weekly, $5.60 per word, Tabloids

GRIER'S ALMANAC, Box 888281, Atlanta, GA 30356, 3,000,000
annually, $7.20 per word

GRIT, 208 W 3rd St.,Williamsport, PA 17701, 600,000 weekly, $2.00
per word, Tabloids

GUNS & AMMO, 8490 SUnset Blvd.,Los Angeles, CA 90069, 500,000
monthly, $7.20 per word, Outdoor Living $ Sports

HAM RADIO MAGAZINE, Dept HR, Greenville, NH 03048,, 40,000
monthly, Communications, Electronics, Video

HIGH FIDELITY, 825 7th Ave.,New York, NY 10019, 400,000 monthly,
$2.75 per word, Music

* HI-LITE, Harris House, P.O. Box 351, Bonifay, FL 32425, Mail
Order Advertising Magazine/Tabloids

HOME MECHANIX, 1515 Broadway, New York, NY 10036, 1,485,000
monthly, $7.45 per word, Mechanux & Science

HOME OFFICE COMPUTING, 730 Broadway, New York, NY 10003, $29.00
per line

HOMEOWNER THE, 3 Park Ave.,New York, NY 10016, 650,000 10 times
per year, $3.95 per word, Home & Shelter

HORTICULTURE, 755 Boylston St.,Boston., MA 02116, $3.90 per word,

Gardening

HOT ROD MAGAZINE, Peterson Publishing Company, 8490 Sunset
Blvd.,Los Angels, CA 90069, 850,000 monthly, $10.80, Auto
Racing/Hot Rods

IN BUSINESS, P.O. Box 351, Emmaus, PA 18049, 80,000 bi-monthly,
$2.80 per word, Opportunity & Sales

INC.,38 Commercial Wharf, Boston, MA 550,000 monthly, $11.30 per
word, Businesses

INCOME BUSINESS MAGAZINE, M.C. PUblications 2002 London Rd.,#101,
Duluth, MN 558112, Mail Order Advertising Magazine/Tabloids

INCOME OPPORTUNITIES, 380 Lexington Ave.,New York, NY 10017,
325,000 monthly, $6.95 per word, Opportunity & Sales

ISLANDS, 3886 State St.,Santa Barbara, CA 93105, 110,000
bi-monthly, $5.70 per word, Travel

KIWANIS, 3636 Woodview Terrace, Indianapolis, IN 46268, 280,000
monthly, $3,25 per word, Clubs-Civic & Fraternal

LINN'S STAMP NEWS, 911 Vanmarc Rd.,P.O. Box 29, Sidney, OH 45365,
75,000 weekly, $0.36 per word, Crafts & Hobbies

LOTTERY NEWS & GAMBLING REVIEW, Prize Publications Inc..,517
McCormick Blvd.,London, Ontario, Canada N5W 4C8, 58,000 monthly,
Gambling

LOTTERY PLAYERS MAGAZINE, Box 5013, Cherry Hill, NJ 08034,
225,000 monthly, $1.95 per word, Gambling

*MAIL ORDER PERFORMANCE, JMC P.O. Box 241073, Memphis, TN 38124,
Mail Order Advertising Magazine/Tabloids

* MAIL ORDER SUCCESS, Teague Publishing, Box 191, Dayton, OH
45404, Mail Order Advertising Magazine/Tabloids

* MAIL ORDER PROFITS, P.O. Box 4785, Lincoln, NE 68504, Mail
Order Advertising Magazine/Tabloids

* MAIL ORDER MESSENGER, P.O. Box 640207, Kenner, LA 70064, Mail
Order Advertising Magazine/Tabloids

* MAIL ORDER/MLM MARKETING, P.O. Box 59001 N Reddington Beach, FL
33708, Mail Order Advertising Magazine/Tabloids

MARINE & RECREATION, 27601 Little Mack, St Clair Shores, MI
48081, 65,000 weekly, $3.30 per line, Boating/Sailing

MCCALLS, 230 Park Ave.,New York, NY 10169, 6,100,000 monthly,
$5.50 per word. Women's Magazines

MIND YOUR OWN BUSINESS AT HOME, 14850 N LIncoln Ave.,Box 60,
Chicago, IL 60614, Bi-monthly, Businesses

MONEY MAKING OPPORTUNITIES, 11071 Ventura Blvd.,Studio City, CA
91604, 220,000 8 times a year, $3.30 per word, Opportunity &
Sales

MONEYWORTH, 251 W 57th St.,New York, NY 10019, 550,000 quarterly,

Businesses

MOTHER EARTH NEWS, THE, Box 70, Hendersonville, NC 28793, 885,000
bi-monthly, $5.65 per word, New Age Metaphysical

MOTOR BOAT & SAILING, 224 W. 57th St.,New York, NY 10019, 142,000
monthly, $2.60 per word

MOTOR TREND, Peterson Publishing Co.,8490 Sunset Blvd.,Los
Angeles, CA 90069, 760,000 monthly, $5.00 per word, Automotives

MS, 119 W. 40th St.,New York, NY 10018, 430,00 monthly, Women's
Magazines

MUSCLE CARS, CSK Publishing Co.,Inc.,29 Grove St.,South
Hackensack, NJ 07606, 40,000 quarterly, $0.42 per word.
Automotive

MUSIC CITY NEWS, 50 Music Square West, Suite 601, Nashville, TN
37302, 115,000 monthly, $0.65 per word, Music

NATIONAL ENQUIRIER, Latana, FL 33464, 4,500,000 weekly, $7.25 per
word, Tabloids

NATIONAL EXAMINER, 2112 S Congress, West Palm Beach, FL 1,050,000
weekly,, $4.70 per word, Tabloids

NATIONAL MAIL ORDER SHOPPER, THE, P.O. Box 5, Sarasota, FL 33578,

Tabloids

* NATIONAL MARKETPLACE, Drawer 19689, Houston, TX 77224, Mail
Order Advertising Magazine/Tabloids

NEW AGE, 342 Western Ave.,Brighton, MA 02135,, 75,000 monthly,
$3.60 per word, New Age Metaphysical

NEW BUSINESS OPPORTUNITIES, P.O. BOx 570, Clearwater, FL 34617,
200,000 monthly, $4.60 per word

NEW WOMAN, 215 Lexington Ave.,New York, NY 10016, 1,200,000
monthly, Women's Magazines

NIAGARA PROMOTIONS, P.O. Box 748, Lewiston, NY 14092, Mail Order
Advertising Magazine/Tabloids

NUMISMATIC NEWS,, IOla, WI 54990, 47,000 weekly, Crafts & Hobbies

OLD FARMERS ALMANAC, THE, Dublin, NH 03444, 3,540,00 annually,
$8.50 per word, Almanacs

OPPORTUNITY/INCOME PLUS, 73 Spring St.,Ste 303, New York, NY
10012, 180,000 monthly, $5.60 per word

OUTDOOR LIFE, 380 Madison Ave.,New York, NY 10017, 1,470,000
monthly, $8.40 per word, Outdoor Living & Sports

PC, One Park Ave.,New York, NY 10016, 230,000 bi-weekly,
Computers

PC WORLD, PC World Communications, Inc.. 565 Dettaro St.,San
Francisco, CA 94107, 538,000 monthly.

PERSONAL SELLING POWER, Gerhard Gschwandtner Associates, 1127
International Parkway, Fredericksburg, VA 22405, 75,000, 8 times
a year, Opportunity & Sales

POPULAR CERAMICS, 3639 San Fernando Rd.,Glendale, CA 91204,
43,000 monthly, Crafts & Hobbies

POPULAR MECHANICS, 224 W 57th St.,New York, NY 10019, 1,666,000
monthly, $8.65 per word, Mechanics & Science

POPULAR WOODWORKER, 1300 Galaxy Way, Concord, CA 94520,
Bi-monthly, Mechanix & Science

PUBLISHERS WEEKLY, 205 E 42nd St.,New York, NY 10017, 39,000
weekly, Information, Writing & Publishing

RAILROAD MODEL CRAFTSMAN, P.O. Box 700, Fredon-Springdale
Rd.,Newton, NJ 07860,, 85,000 monthly, $0.56 per word, Crafts &
Hobbies

RIDER, 29901 Agoura Rd., Agoura, CA 91301, 137,000 monthly,
$25.00 per line, Motorcycles

ROAD AND TRACK, BOnd Publishing Co., 1499 Monrovia Ave.,Newport
Beach, CA 92663, 730,000 monthly, $7.00 per word, Automotive

ROLLING STONE, 745 FIfth Ave.,New York, NY 10151. 940,000, 24
times a year, $15.35 per word, Music

ROTARIAN, THE, 1600 RIdge Ave.,Evanston, IL 60201, 488,000
monthly, $4.20 per word, Clubs-Civic & Fraternal

RUNNER'S WORLD,, 33 E. MIner St.,Emmaus, PA 18099, 300,000
monthly, $6.15 per word, Running

SELLING DIRECT, Communication Channels, Inc.,6255 Barfield
Rd.,Atlanta, GA 30328, monthly, Opportunity & Sales

SHOOTING TIMES, P.O. Box 1790,, Peoria, IL 61656, 190,000
monthly, $1.14 per word, Outdoor Living & Sports

SKI, 380 Madison Ave.,New York, NY 10017, 400,000 8 times per
year, $5.50 per word, Skiing

SKI AMERICA, P.O. Box 1140, Pittsfield, MA 02201, 350,000 4 times
per year, $2.75 per word, Skiing

SKIING, ONe Park Ave.,New York, NY 10016, 437,000 7 times per
year, $6.50 per word, Skiing

SMALL PRESS, 520 Riverside Ave.,Westport, CT 06880, 7,500
bi-monthly, Information, Writing & Publishing

SNOWMOBILE, 11812 Wayzata Blvd.,Syute 101, Minnetonka, MN 55343,
400,000 4 times a year, $9.55 per word, Snpwmobiling

SOLIDER OF FORTUNE, P.O. Box 693, Boulder, CO 80306, 200,000
monthly, $2.40 per word, Mens Magazine

SOUTHERN LIVING, 820 Shades Creek Parkway, Birmingham, AL 35209,
2,212,000 monthly, $13.56 per word, Home & Shelter

SOUTHERN OUTDOORS, P.O. Box 17915, Montgomery, AL 36141, 200,000,
9 times per year, $4.50 per word, Outdoor Living & Sports

SPARE TIME, 5810 W Oklahoma Ave.,Milwaukee, WI 53219, 300,000, 9
times per year, $4.50 per word, Opportunity & Sales

SPORTS AFIELD, 250 W 55th St.,New York, NY 10019, 495,000
monthly, $3.65 per word, Outdoor Living & Sports

STAR, THE, 660 White Plains Rd.,Tarrytown, NY 10591, 3,600,000
weekly, $7.45 per word. Tabloids

STEREO REVIEW, 1515 Broadway, New York, NY 10036, 575,000
monthly, $7,10 per word, Music

SUCCESS, P.O. Box 570, Clearwater, FL 34617, 330,000 monthly,,
$7.90, Opportunity & Sales

SUCCESSFUL OPPORTUNITIES, 6150 MIssion Gorge Rd.,Ste 225, San
Diego, CA 92120,, 200,000 monthly, Opportunity & Sales

TIMELY TIPS, 721 N Williams S St.,Box 68, Paulding, OH 45879,
16,000 monthly, Opportunity & Sales

TOTAL FITNESS, 15115 S 76 East Ave.,Bixby, OK 74008, 128,000
bi-monthly, Health & Fitness

TOWERS CLUB USA, 1027 N 7th St.,Milwaukee, WI 53233, 78,000
monthly, Crafts & Hobbies

TREASURE HUNTERS NEWS, P.O. BOx 448, Fremoent, NE 68025, 25,000
bi-monthly, Mens Magazines

TURF FLASH, 511 Oakland Ave.,Baltimore, MD 21212, 15,000 weekly,
Gambling

U.S. PRODUCTS AND OPPORTUNITY, P.O. Box 191, Houston, Pa 15352,
Mail Order Advertising Magazine/Tabloids

VEGETARIAN TIMES,, 141 S. Oak Park Ave.,Oak Park, IL 60303,
57,000 monthly, $2.28 per word, Health & Fitness

VENTURE, 521 Fifth Ave.,New York, NY 10175, 310,000 monthly,
$7.50 per word, Businesses

VFW MAGAZINE, 9 East 41st St.,New York, NY 10017, 1,770,000
monthly, $7.95 per word, Clubs-Civic & Fraternal

VIDEO, 460 W. 34th St.,New York, NY 10001, 305,000 monthly, $5.00
per word, Communications, Electronics, Video

WEALTH SECRETS, 6150 MIssion Gorge Rd.,Ste 225, San Diego, CA
92120, 150,000 10 x per year, $3.50 per word

WHOLE LIFE TIMES, 18 Shepard St.,Brighton, MA 02135, 30,000 8
times per year, $3.50 per word, New Age Metaphysical

WINNERS, 15115 S 7th Ave.,Bixby, OK 74008, Monthly, $2.50,
Opportunity & Sales

WORKBENCH, 4251 Pennsylvania Ave.,Kansas City, MO 64111, 890,000
bi-monthly, $5.90, Mechanix, Science

WRITER, THE,, BOx 892,, Boston, MA 02117, 55,000 monthly,
Information, Writing & Publishing

WRITERS DIGEST, 1507 Dana Ave.,Cincinnati, OH 45207, 180,000
monthly, $3.95 per word, Information, Writing & Publishing

YACHTING, CBS Publications, 1515 Broadwayt, New York, NY 10036,
150,000 monthly, $3.30 per word, Boating & Saling

CLASSIFIEDS, 100 East Ohio St.,Chicago, IL 60611, Telephone
312-337-3090

NATIONAL MAIL ORDER CLASSIFIED, P.O. Box 5, Sarsota, FL 34230,
Telephone 813-366-3003

The above two companies represent hundreds of publications. You
place ads through them at no additional cost. They also offer
various combination packages (one ad appearing in several
publications). Write to them or call and request free media
package.

American Passage Media Corporation, 215 West Harrison, Seattle,
WA 98119--206-282-8111 or 800-PASSAGE
if you have an offer that you think will appeal to college
students or military personnel call American Passage and request
their "College Newspaper Directory and Rate Book" and or "The
Military Newspaper Directory and Rate Book". Directories are
free.