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Ideas/Section-7
Here's a beautiful idea
that's sure to put a lot of cash
in your pockets! It's an idea that definitely fulfills a
need, and has tremendous market potential virtually
anywhere in the whole world.
As you probably already know, our ever-improving
standard
of living is giving everyone more and more leisure time-
time to play, and enjoy doing the things that bring them
happiness.
You can capitalize on the abundance of
leisure time, the
challenge of the game, and man's determination to do better
the next time out than last time, with Personalized Bowling
or Golf Scorecards. The only investment needed will be a
little bit of your time, and then your ideas should just
about perpetuate itself. Here's how to get organized and
started...
1) Make several Xerox copies of the "Personal
Score Card"
given as a part of this report. Paste these "copies" onto
light weight card stock.
2) Make a list of the sporting good stores
in your area,
particularly those in the areas of your bowling and golfing
establishments. In fact, if you have several, it would be
best to group each list of sports stores with the bowling
or golfing facilities by area.
3) With your example of the "Personal
Scoring Record," call
upon the owners or managers of these bowling and/or golfing
outlets. Using a low-keyed sales approach, explain the
workings of your product, and sell them on the idea of
putting up the money for the basic supply of cards and
printing. (This will enable you to reap 100% profit from
the sale of advertising on the cards.) These facilities
benefit from an advertisement on the "front page" of each
score card.) Your sale to the bowling/golfing facilities
managers should be for the provision of one to five thousand
of these cards, which they'll make available to their patrons
free of charge at their cash control counters.
4) You can either sell the advertising
space on the card
yourself, or hire commission sales people to do the selling
for you. It would be best to do your own selling for you. It
would be best to do your own selling, because once you've
got the card sold, you'll not have to do any reselling--just
call on your advertisers about every three months to
perpetuate their contracts with you. It will be important,
though, for you to "drop in" on your advertisers at least
once a month to check to see how things are going and if
they're pleased with your advertising. If you don't drop in
on your advertisers except at renewal time, you will find it
very hard to sustain them as advertisers.
5) You should charge each advertisers at
least $100 for
exposure of his "one by one" display ad on 5,000 of your
cards for 3 months running. With space for a total of twenty
such ads, which the advertiser supplies for you, each bowling
or golfing facility that you set up with these personal score
cards should mean a couple of thousand dollars in profits.
6)When you've sold your advertisers, and
collected the ads
they want to run on your scorecard, take the"sample card"
with
your printer---any quick print shop will do have him help you
with the "paste-up" and tell him to print 5,000 for you,
and
to finish them by folding them for you. Your costs should all
be absorbed within the money received from the bowling or
golfing establishment you first sold the cards to...When your
cards are ready, simply take them to the original bowling or
golfing manager, exchange a few amenities and leave them with
him for handing out to his patrons or customers.
From start to finish, the whole project
shouldn't take you
more than a couple of weeks. And if you only sold one card
every three months, this would/could mean a very easy annual
income of $12,000... Of course the ideal situation is go on
selling these cards, using the same principle, to go to as
many different blowing and golfing centers as possible. In
small towns with only one or two such centers, travel to the
surrounding towns and sell the idea to them. In the Seattle
Washington area, the people are grossing more than $150,000
a year while working only one month out of every three!
This is the idea...It's very workable anywhere
in the world..
It's been proven to be a fabulous money-maker in Seattle,
Washington... The next step, and the rest is up to you!
