The Free Software Business

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By Brandel Communications

WHY HOW-TO SOFTWARE PRODUCTS ARE HOT...
Much of the how-to information found in our software programs were originally published as reports, booklets or articles - and sold in the traditional paper and ink (printed) form. Today, we are marketing the very same information in a different format, this time on computer disks, in electronic form.

Although how-to information is traditionally a print product, it fast becomming a popular software product. Business, financial and various other how-to materials, originally published as books, are finding their way into software disks, and the reasons are quite simple:

1.) ELECTRONIC FORM IS CHEAPER.
For example, if you were to print out the entire contents of our new Infodisk CD-ROM which contains over 650 reports offering money-making ideas, projects, businesses, opportunities, sources and more, you would have over 2,000 pages of standard 8.5 X 11 bond printed 12 points, single space. If you were to have these pages printed or photocopied, even at 6 Cents per page, it would cost you over $120.00. Obviously, using a CD-ROM or even in multiple floppy disks, will cost you 1/10th of this price.

2.) HIGHER PERCEIVED VALUE
Compare their perceived value: In electronic form, this how-to information software has a perceived value of $199, the price of a computer software containing documents that comes with reproduction and redistribution license. In book form, however, these reports have a perceived value of only $50, which if you print individually, is much less than your actual production cost of $120.

3.) ELECTRONIC FORM IS EXTREMELY EASIER TO HANDLE
How much would it cost you to ship 2,000 sheets of bond paper? Imagine how much money you can save by mailing'a skinny compact disk instead of four whole reams of paper.

4.) ELECTRONIC FORM IS GROWING.
It used to be that the wealthiest people in America were in oil or in the real estate businesses. Not anymore. According to Forbes Magazine, the richest person in America is the founder of the MicroSoft software company, Bill Gates, with an estimated net worth of $11 Billion.

We are at the intersection where the Age of Information collides with the Computer Revolution. And with a built-in market of more than 37 Million computer owners, the growing information superhighway is where all the new fortunes are going to be made.

If you believe that the only way information can be sold is by selling it in printed (paper & ink) form, you have a problem.
This business is not for you.

_______________________________________________________

Unless you're hiding in a cave, you must have
noticed-the computer revolution taking place
everywhere. As a result, a lot of things started
going electronic ....

Most significant of all ... is "Information".

_______________________________________________________

Everything from catalogs to encyclopedias, phonebooks, maps and an assortment of how-to and business publications are now being successfully produced and marketed in a medium other than paper & ink.

They've gone electronic. Businesses that produce and sell information products know that the new way to make money is in "Electronic Publishing".

This is why giving away Brandel's software programs is a practical and promising business opportunity, given the growing base of electronic information consumers and the style by which our software products are marketed....

#1 You give away FREE copies of our software programs
But you charge $10 for shipping & handling.

#2 Make copies of the software programs on floppy disk.
One program fits one floppy disk. Your cost is 85 Cents
for each software order.

#3 The more copies of Brandel's software that you give
away, the more money you make.

SELLING INFORMATION IS BIG BUSINESS
Whether information is sold as books, training videos, audio tapes, recorded telephone announcements; and whether it is sold as newsletters, consultation service, or computer software, information is big business.

Remember, Brandel's software collection include information reports software, how-to books in software format, and Internet advertising software. You get 20 software program titles, all current versions which sells individually for $49 retail.

As long as people hunger for knowledge, for ways to improve their lives, information will remain a money-making commodity. Afterall, selling information or application software programs is an old and established business that will never go away.

However, it is important to keep in mind that although selling information has remained the same over the years, the way information is being packaged and sold is changing rapidly. Gone are the days when information was packaged only in book (printed) form. Paper & ink is no longer the only way information is being packaged.

Today, modern technology makes it easier, more convenient, and more profitable to use electronic forms (like computer floppy disks and CD-ROMs) to package information.

YOU DON'T NEED A COMPUTER TO BE IN THIS BUSINESS
Software companies sell Billions of Dollars worth of software products,mostly through mail order and direct-response ads. Because our software does not require any computer know-how, many of the businesses we deal with are owned by individual entrepreneurs who DO NOT own a computer. In fact, many of them DO NOT have experience with computers.

Most of these entrepreneurs started out as small money-making ventures operated on a mom-and-pop level. They usually begin as home-based part-time income opportunities and then grow and mature into full-time conventional businesses.

37 MILLION HOMES IN THE U.S.A. HAVE PERSONAL COMPUTERS
That's 10-times more than the COMBINED readership of Income Opportunities Magazine, Entrepreneur, Small Business Opportunities, Money Making Opportunities, Income Plus and Spare Time Magazine - ALL PUT TOGETHER.

That's how big your market is. And it's growing every single day.

These 37 million computer owners regularly purchase a wide assortment of software programs to perform a variety of tasks from business, to education and entertainment.

These people are already accustomed to paying $50 or more for software products. They won't mind paying you a shipping & handling fee of $10 in order to receive a "free" copy of our software programs. In fact, take a look at computer magazines nowadays and you will discover that "Free Software" is a widely used marketing strategy by large companies, too.

This is one reason why every month, many individual entrepreneurs like yourself are starting their own new businesses to take part in this booming yet wide-open software marketing bonanza. There's more....

MORE MILLIONAIRES EVERY SINGLE DAY
Since Personal Computers were first sold over 15 years ago, more people have become Millionaires in "high tech-related" business opportunities than any other business in the history of America. Today, several business opportunities are adding high tech-related ideas to old and existing
products. Many mail order catalogs are now available on CDs, and Bulletin Boards have made on-line shopping a reality.

Slowly, high tech-related business opportunities are becoming less expensive and more accessible to a lot more people. It used to cost thousands of dollars to start any high tech-related business venture. But, that too has changed.

Many home-based businesses are now being repackaged to give them some touches of high technology.
The most dynamic and most profitable area where high-tech is being used is at your fingertips: INFORMATION... whether they are business reports, legal forms, marketing strategies, or financial advice.

Listen to this... In the same way the marriage of oil and the automotive industries impacted the life of our grandparents, the marriage of Information and Technology is the most powerful and abundantly profitable combination you will encounter in your lifetime.
All you have to do is harness it.

Good luck.