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Ideas/Section-8
The July 25 issue of
TIME Magazine devoted its cover story to a new medium
that is currently being used by over 25 million people and is growing
by
2 million new subscribers every single month.
This new medium is at the core of what
are called Electronic Bulletin
Boards - a system by which people with computers can get entertainment
programs, make travel reservations, play games, get stock market
reports,
watch the news, even buy & sell products - using a computer.
Anyone with a computer can access any Bulletin
Board by simply plugging
an ordinary telephone line to the computer. Take note of the following:
> With a regular telephone line,
people can (using a standard
telephone) send and receive spoken words and sounds.
> With a regular telephone line, people can (using a fax
machine) send and receive copies of printed images,
whether text, photos, or designs.
> With a regular telephone line,
people can (using a computer
with a Bulletin Board system) send photos, graphic designs,
moving pictures and sound - just like television.
TYPES OF BULLETIN BOARDS
There are bulletin boards for nearly every subject matter. There
are
bulletin boards for pet owners, bulletin boards for school teachers,
for doctors, lawyers, entrepreneurs and many other fields of interest.
Of course, the most popular type of commercial
bulletin boards are those
that accept advertising, where people from all over the country
buy & sell
a variety of products and services.
In fact, one of the fastest-growing features offered by bulletin
board
services today is called the Classified On-Line, a multi-category
advertising
service filled with classified ads placed by individuals and businesses.
HOW YOUR ADS GET DISTRIBUTED
[STEP #1] You send your 100-word classified
ad to an AD BUREAU that will
electronically typeset your ad and put it in a format that is the
standard
used for sending electronic advertising.
[STEP #2] After typesetting your ad, the
AD BUREAU sends it to
BRANDEL COMMUNICATIONS which serves as the CENTRAL CLEARINGHOUSE
for
all classified advertising nationwide. There, all the ads from different
independent Ad Bureaus across the country are compiled and reformatted
into their respective categories.
Page 1
[STEP #3] Once all the ads are compiled, they are published in a
Compact
Disc (CD-ROM), copies of which are sent to over 1,000 of the largest
Bulletin Board Services in the country.
[STEP #4] Brandel Communications also places
information on the Internet,
Prodigy, America-On-Line, and CompuServe as to the availability
of the
Classified On-Line listings. People who want to receive and read
your ad can
do so on-line, absolutely free of charge! Or, if they do not want
to get
your ads on-line (considering that a huge file like ours can take
a lot
of time to down-load via the telephone), they can order a copy of
the CD-ROM
for only $10 each. That way they can enjoy reading your ads at their
leisure.
[STEP #5] Copies of the CD-ROM that contain
your ads will also be available
to the general public for $10 each. Mail Order companies, telemarketing
companies, and retail businesses who want to use the CD as a giveaway,
as a
premium, or as a value-added incentive can purchase copies of the
CD in bulk
for around $3 each.
............................GET A FREE 100-WORD AD...........................
Write to Brandel Communications to receive
a "Free Ad Placement Form".
We will place your 100-word ad in Classified On-Line for ONE FULL
YEAR
at no cost to you. That's an $80 value - absolutely free.
We will also send you a list of authorized
AD BUREAUS where you can send your
ad copy for electronic typesetting. These bureaus charge a set price
of $19
for typesetting your ad and putting them in the standard ad format.
You send them your ad and pay their $19
fee.
After the Ad Bureau typesets your ad, they
send us a copy, and we take care
of the rest. AT NO COST TO YOU.
Just pay for the typesetting, and you're
in business.
This is definitely the most inexpensive and cost-efficient way to
have
your advertising message available to over 30 million computer owners
in the
USA and Canada.
