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Did you know that you
can market mail order materials in your own area, to your own friends
and co-workers without losing any money? It's easy! All you have
to do is find a product, mark up the price to take care of your
commission and sell it.
One of the easiest items to sell in your
local area is printing. Call any print shop (Minuteman, Quik Print,
Pip, etc.) and ask them the price for printing 1,000 copies of the
same original (one-side). Prices will differ across the nation,
but I have found the medium range to be between $60 and $90. However,
most mail order printer's prices range between $20 and $30 for the
same job! That's about a 50% difference - even going by the lowest
local rates.
Okay - now we have an idea. Let's do our
preparation and I'll lead you step-by-step into the marketing of
this idea. Let's stick with our example of printing. Before you
begin to advertise printing services in your local area, you need
to locate an honest and good mail order printer. If you don't, you
will be stuck with unsatisfied customers if the order isn't right.
In order to locate a good printer, you
will need to read mail order publications. Compare prices and services.
Look at the quality of their advertisement. Is it professional looking?
Does the printing look sloppy? Find a printer with the lowest prices
but the most services. It is more important to have someone who
is reliable, ships on time and never lets you down versus saving
$1 per order. Two printers we recommend are USA Printing, 160 Washington
SE #30, Albuquerque, NM 87108; and Brian/Joseph, P.O. Box 79214,
Tampa, FL 33619. However, there are many other good ones in mail
order. To get a current Big Mail of up-to-date information, send
$2 to G&B Records, P.O. Box 10150, Terra Bella, CA 93270 or
Graphico, P.O. Box 488, Bluff City, TN 37618 and request a copy
of their current publications to get you started.
Once you've narrowed your company selections
down to a few choice ones, you probably will want to send each of
them a small order. Keep records of the date you sent each order
and how long it took to get back. I would mail all my orders on
the same day. This way, you would automatically know "which"
printer was the fastest in shipping orders. (This fact is very important
when dealing with local customers who want their order yesterday
or last week.)
Now, compare the quality of the printers
you have selected. Choose the best! Remember, when you deal with
local customers you will have to provide the same type of commercial
quality they are used to receiving locally. Even though they will
be paying less, no customer should expect "less." Your
business will grow if you offer the same quality for less money.
After you have selected the printer you
want to use, write them a letter. Explain that you are going to
market their services locally and would like to obtain their "best"
price. Often times, they will discount their prices even more just
to get repeat business. This brings you in more commissions.
Now, all that's left is to make yourself
a price sheet listing YOUR prices (marked up from the prices your
printer charges you and how much the same item sells for locally).
Pass these price sheets out at work. Place on car windshields. Tack
on bulletin boards. Advertise in the paper. Drop off at small business
establishments. Contact people in the paper who are planning a wedding
or pass out flyers in your neighborhood. When you get an order,
you keep your portion of the customer's money and send the order
to your printer, who normally dropships to you or your customer.
This is only one idea for selling mail
order printing in your local area. There are 1,000's of other mail
order products that are superior, as well as a lot of talented folks
who provide exceptional products that cannot be purchased at all
locally! Just choose one that interests you and find a way to sell
it in your neighborhood.
Another way of selling locally is to start
a newspaper in your area and have local businesses place advertisements
in it. When you have secured enough advertisers to make a printing
worthwhile - paste-up the ads (or have a printer do this for you)
and have copies printed and shipped back to you. Have kids and teenagers
help you distribute them and you're in business. This idea can net
you as much as $1,000+ per week once you build up the advertisers
and/or subscribers for it.
Selling locally is the fastest and easiest
way to start your own business literally OVERNIGHT without any start-up
capital. It's better than working for McDonalds. Just look around
- opportunities do exist everywhere and are just waiting for YOU!