:: Home
> Library
> Business
Ideas/Section-9
When we began providing
printing services for our customers (in order to provide full publishing
services), little did we realize that so many people - especially
beginners - would get so upset and negligent in providing us with
a simple UPS address to ship them. Therefore, I hope this report
helps.
UPS is short for United parcel Service.
They are a separate company from the United Postal Service and for
some reason or another - cannot reach an agreement to deliver mail
to a post office box address. This makes it hard for all of us in
mail order, but there is a way around that: Provide a UPS shipping
address when you place a large order.
What is your UPS shipping address? Your
STREET address or anything other than a post office box. Everybody
has a UPS shipping address. My mother lives in a town of 300 people
and all her mail goes to a post office box. It's required for every
citizen in Dante, Virginia to have a post office box and to use
it as their address. However, she has a UPS address because of the
"911 Emergency Service." If you don't know yours, simply
call your local Town Hall and find out (or look on your water bill
if you are a homeowner.)
Why don't mail order dealers just ship
your printing or product orders by Parcel Post or 3rd class through
the post office? Several reasons - and good ones, I might add:
1. Most mail order dealers have a UPS account.
This means the UPS truck comes right to their door every day and
picks up packages. They don't have to haul heavy packages in the
car, drive to the post office and stand in line to pay a clerk.
Besides - the cost is only $5 per week for anybody to open up a
UPS account and if you are shipping packages several times per week
- the $5 cost is certainly justified!
2. The customer saves a lot of money when
a dealer ships their package by UPS. Shipping 1,000 envelopes (13.7
lbs) would cost around $6.00 at the post office but only $2.60 by
UPS.
3. The customer will get their order quicker.
If a dealer mailed the same package to you through the post office
it could take from 2-3 weeks for you to receive. UPS only takes
2-3 DAYS in most cases!
4. The customer's order is automatically
insured for up to $100 by UPS. If the dealer mailed the same package
through the post office, he or she would have to pay an additional
charge for insurance.
You should now be able to see "why"
providing your printer or mail order company with a UPS shipping
address is as important to you as it is to them!
However, some people don't want anything
shipped directly to their home because they might not be there or
a family member might get the package instead. UPS has a bad reputation
for leaving packages inside a screen door if no one is home - opening
up the opportunity for theft.
Therefore, you have 4 choices: (1) You
can have the package delivered to your employer's address (or wherever
you might be during the day); (2) to a friend or neighbor's address
(who is home most of the time); (3) leave a note on your door to
NOT leave any UPS packages and pick them up yourself; or (4) pay
an additional postage charge for the dealer to ship your order to
your post office box address.
The best rule of thumb for determining
additional cost in sending to your post office box address would
be about 40% ADDED on to the total amount of your order. Why 40%?
Isn't that too much for shipping charges? You must remember: not
only does the dealer (or printer) have to pay the additional postage
charges but they have to haul it to the post office themselves during
office hours, take time away from their daily business, stand in
line holding a heavy package and drive back home. For our printer,
this is an 18-mile round trip. (Not everybody visits the post office
every day, even though they are in mail order.)
Just recently we received a rude comment
from a customer who refused to provide us with his UPS address and
demanded we ship to his post office box. He said: "I'm not
in the UPS business and I'm not in the phone business - I'm in the
mail order business!" (He didn't want to place a call to our
office to talk to us about this so we didn't have a chance to educate
him on how this situation is out of our control.)
However, the United Parcel Service IS part
of the mail order business and calling people IS part of the mail
order business too.
So the next time you place an order that
you know will be sent back to you in a box (like printing), take
the time to make sure you provide the company with your UPS shipping
address OR send extra money!