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Ideas/Section-9
Dale Rolland, Inner Circle,
2045 Deer Trail, Floresville, TX 78114 recently reported on the
scam for the “Fail Safe Mail Order Plan” in his “Mail
Order Dealer’s Digest” newsletter. This is that deal
where a newcomer is instructed to run a classified ad selling a
book for $22.95. The scam artist tells the newcomer the exact words
to use for the ad and where to run the ad. But, as with all scams,
the poor newcomer gets burned to a crisp on this one too.
What happens is that the scam artist sells
the SAME list of publications to everybody. All the same people
get the same names so everybody all ends up advertising in the SAME
publication. The scam artists don’t care if 150 people advertise
the same book in the same publication because they made their money
off the sell of the information - not the commissions from the sales
of the book.
But this is one of those Legitimate Scams
I’ve talked about before. Let’s break it down for crystal-clear
understanding. This way you may be able to recognize a similar scam
in the future and know why it is to your financial advantage to
help a newcomer and end up with riches beyond your wildest dreams.
The Scam Begins
Okay. The scam artists initially run ads
in magazines that newcomers tend to read the most (like Entrepreneur,
Income Opportunities, etc.). The ad says something similar to: “Make
$1,000’s with classified ads. Free information.” Almost
anybody would be intrigued by an ad like this. The information is
normally free or low cost and this generates hundreds of thousands
of responses - including people who only send away for something
free with never the intent to buy! Besides the scam artist wants
to find people who are desperate - people who will do just about
anything to make money. Scam artists ALWAYS entice you by centering
their entire program around money (the root of all evil).
When people respond to this classified
ad, they receive a professionally-designed information package back
in the mail. This package is designed by marketing professionals
for a pushy and hard-nosed sale. They get the newcomer excited.
They tell them that they can now pay for their child’s education,
buy a new car, pay off old bills, take exotic vacations, and a number
of other things that appeal to the average guy or gal on the street.
While visions of sugarplums are dancing
in their heads, they are busy filling out the order form and enclosing
with their check for $22.95, or whatever.
The mailings are timed precisely to arrive
at the proper emotional time for the average person to react. (Believe
me, there are people that make it their business to study the reactions
of human emotions in various situations in order to base a general
hypothesis. They then report or sell this information to marketing
professionals who base their entire marketing concept upon these
findings.)
After the newcomer has sent in his or her
$22.95, the scam artist is done with them. They wipe their hands
of this beginner, label them as a “sucker” and move
on to another fish in the sea. It’s pitiful what money-making
profits these nuts are actually passing up by continuing with this
warped way of thinking. They may be making $100,000 per week, but
without working any harder (even less), they could be making $250,000
per week or even 1 million a week. How? By simply being honest!
Remember, there are no set rules to follow
that will guarantee you a million dollars by running a few ads.
Mail order is not a world of opening your mail, taking money to
the bank and taking exotic vacations. Believe me - I’ve been
in the mail order business for 7 years and I haven’t been
able to buy a yacht and take a Caribbean cruise yet with servants
falling over themselves to appease me. Wake up! This is the real
world folks!
Be sure to order Part 2 and 3 of this report
(Reference: Victoria’s Reports No. 164 and 165) as we continue
following this scam through the stage of creation, actually unfold
the scam and finally explain an alternative method that would have
made lots more money for the scam artist.