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Ideas/Section-9
-continued from Victoria’s
Report No. 165
NOW it’s time to motivate those people
and get them producing an income for themselves and YOU!
One simple way I recently found to motivate
our members is by running ads for them free of charge. The solution
occurred because it had come to a point that I no longer could advertise
a lot of my own products since I couldn’t place myself in
direct competition with people in my own programs.
Since I had designed the ads to sell these
products and they were already on the computer, I simply placed
the member’s name and address on the ads and began sending
them to adsheet and tabloid publishers.
It not only benefits my members, but builds
the program as well as my company. It’s a win/win situation
for everyone all the way around. The members are thankful that I
am supporting them by trying to help them and will generate a more
positive interest in working the program themselves (thereby creating
more advertising and exposure). It also promotes honesty since members
know that we are in no way trying to “cheat” them by
“hogging” all the commission monies.
Another idea: If you sell mailing lists,
don’t “hog” all the good names for yourself and
give your members all the bad ones. This DOESN’T give you
more money, it only cheapens your operation. If a member of a program
does not make some money - they will drop out - plain and simple!
If you work for your people and keep their interests in mind, your
business income will skyrocket!
Also, provide the newcomer with a list
of 100’s of small, medium and large mail order publications
to choose from. Encourage them to write the publisher and request
a sample publication before sinking money into advertising. Explain
to them about camera-ready ads and provide them with names and addresses
of mail order typesetters. Tell them how print and mail works and
give them names and addresses of reliable businesses that can do
this work for them at a reasonable cost. Cover all the different
methods of advertising this $22.95 information package and encourage
them to develop other products to add to their line. You know as
well as I do that nobody makes any steady money selling only one
item in mail order. It takes a lot of different items to appeal
to a wide variety of tastes.
Explain to the newcomer about mailing lists
and how to run inquiry ads to generate their base in-house list.
Provide names and addresses of legitimate people who provide this
service and refer them to these dealers.
The Profit Potential of Being Honest:
Look at the PROFIT potential of this new
scenario. If you can’t see it, let me point it out for you.
1. Any mail order dealer you have recommended
to these newcomers normally will refer business to you also because
they are appreciative of the new business you are sending to them.
(It’s no money out of your pocket to refer them because you
don’t deal in the products and services anyway.)
2. The newcomer who really is serious will
actually make some money and they’ll feel happy about it.
(Even if someone just gets a $2 commission in the mail, it’s
a thrilling experience for the newcomer! It’s not the amount
of money that does the trick - it’s the knowledge that they
actually generated some cash on their own, without the aide of an
employer. They’ll feel good about themselves and their abilities.)
3. In turn - because these newcomers have
made a little money, they will tell others about it and bring new
business to you. So not only do you benefit from word-of-mouth advertising
by the dealers themselves, but from the newcomers too. That means
lots of saved money in advertising costs!
4. And if you continue to provide support
services so that some of these newcomers actually do make a living
from mail order, they will remember you for the rest of their life.
In fact, they’ll stick to you like glue and be obligated to
you because YOU showed them a way to obtain the life they only dreamed
of.
And when you reach this point, you won’t
be a scam artist anymore. You’ll be rich financially and mentally!
Be sure and read Part 1 and 2 (Reference:
Victoria’s Reports No. 163 and 164) for the entire story.