There Are A Wide Variety Of Ways To Market Through Mail Order & Locally

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A newcomer called me the other day. She had been given the advice by a seasoned mail order pro of mailing a minimum of 100 pieces of mail each week. If she couldn’t afford to do that, the “pro” advised her to quit mail order. This is HALF BAD/GOOD ADVICE! It also is “negative” and doesn’t help anyone!

What the “pro” didn’t tell the newcomer was that she was expected to do this if she chose the method of marketing her products through DIRECT MAIL. This is NOT the ONLY way to market!

That’s the terrific thing about business. It has a wide choice of different personalities - each reflected by the individuality of its owner. There is not just one way of marketing, just like there’s not any one person alike on the planet! The trick is to follow the advice of several different, SUCCESSFUL people and choose the method that best appeals to your own distinct personality.

But getting back to the narrow scope of this particular report: mail order marketing by mail or locally - here are some basic things to know:

1. If the product you are selling through mail order is a service business (i.e. printing, advertising, typesetting, word processing, writing, etc.) this can be successfully marketed through the “inner circle” mail order tabloids and adsheets as well as locally.

2. Most mail order printers and typesetters also have local clients. Local business normally pays you more money but it’s a lot more demanding emotionally and physically. However, sometimes you have to take the bitter with the sweet and capitalize on this local business until you get your mail order business off the ground.

3. Typesetting and printing are also items that you wouldn’t market to opportunity-seekers. At the moment, this group of people is comprised of folks looking for an opportunity to make extra money working at home. They don’t have a need for typesetting, printing, word processing, etc. at the moment. When they locate the opportunity they want to invest in - then is the time to market those items to them - but not until.

4. If you are working a network marketing-type program, you will want to purchase a reliable mailing list from a good company that runs network marketing-related ads themselves and pre-qualifies the names for you before you buy them for your use. (It’s best to even get a copy of the ad they used to generate the names you are buying. Then, you really know what your mailing list is interest in buying.)

But, depending on the network marketing product you are involved in - it can be marketed locally. Put a sign up in your front yard with the company name. Place brochures in beauty shops, health food stores, or whatever would complement your product.

5. You also can market locally with absolutely no cost to you. Simply publish your own simple newspaper. Charge local vendors to advertise and pick up the printing tab. Use the rest of the unsold advertising space for your own advertising.

Select a web-press printer (start by talking to the people that print your local neighborhood paper now). Determine the size of your newspaper based on the cost to have them printed. Distribute them by hiring teenagers (for a few dollars) drop them off door-to-door.

A good source to contact is The “Neon Spotlight” newspaper, published by Neon, P.O. Box 3427, Johnson City, TN 37602-3427. It is a publication that is displayed in racks or on counters in retail business establishments as well as through mail order. You can do the same thing.

6. Finally, if you are a total beginner and don’t know who to mail to, Roy Beasley, P.O. Box 3087, Jekyll Island, GA 3 1527 can fix that. This company is very honest and they’ll sell you just about any amount (small or large) of names on peel-n-stick labels. Or, just write them a note and tell them what you plan to be mailing in the envelope. This way, they can custom select a mailing list for you of people most likely interested in your particular offer. Yes! They’re good! Plus, they’ll take the time to work for you with the goal of bringing you some customer orders for your product or service.

So don’t let anybody fool you. There are a wide variety of ways to sell your products and services. Not every way works for every situation, but if you keep trying - you’ll find the best way to market your product or service properly. Take any advice you get and apply it to your particular situation. The Bible is the only gospel I know of.