Windshield Ice Melter: Formula & advertising tips

WINDSHIELD ICE MELTER FOR CARS, PLANES, BOATS

MANUFACTURED BY: Melton's D-Ice Co., Orangeburg, New York

PACKING: 4 ounce plastic bottle, pink molded plastic cap.

DESCRIPTION: Clear Pink Liquid

RETAIL PRICE: $1.00

LABEL: (front of bottle) "Amazing new chemical discovery lets
you see where you are driving in worst weather. Like a "liquid
flame" - it melts ice away instantly. Dependable. Originally
developed for windshields on Arctic dive bombers! Stops ice
from forming on any window."

(back of bottle) AVOID DRIVER'S BLINDNESS - Reduce hazards of
winter driving. One squirt and presto! - sticking, blinding ice
disappears from windshields. Enjoy complete and continued
visibility through all car windows. You sit back and see, relax
and drive.

GOOD-BY! WINTER SCRAPPING: D-Ice eliminates short-lived,
bothersome scraping of dangerous ice from windshields. A few
squirts and glass clears like crystal, gleams like new - stays
that way; D-Ice conquers worst ice quickly, easily. Harmless
to glass, paint, wax finishes. Will not cause rusting. Simple
to use. Convenient - keep in glove compartment. (Will not
freeze). Always ready.

DIRECTIONS FOR USE: Squirt on windshield. Ice melts rapidly
(depending on weather). Takes a few seconds at the most.

FORMULA BASED ON ANALYSIS:

Magnesium Chloride Hexahydrate . . . . . 17 1/2 ounces
Isopropyl Alcohol, 91% . . . . . . . . . 82 1/2 ounces

PROCESS: The magnesium chloride is simply dissolved in the
Isopropyl Alcohol. You can add any desired alcohol soluble
color to give desired tint. The original product contains a
small amount of perfume. You can add about one dram of an
inexpensive perfume oil to above quantity, if you wish.

SOURCES OF SUPPLY:

Magnesium Chloride from Mallinckrodt Chemical Works, 2nd &
Mallinckrodt Sts., St. Louis, Missouri.

Carborundum Metals Co., PO Box 32, Akron, NY
Howe & French, Inc., 99 - 101 Broad St., Boston, Mass.
Harshaw Chemical Co., 1945 E. 97th St., Cleveland, OH

In small lots most any wholesale drug or chemical house can
supply both Magnesium Chloride and 91% Isopropyl Alcohol.

Isopropyl Alcohol, 91% from:

Enjay Chemical Co., Inc., 15 W. 51st St., New York, NY
Union Carbide Chemicals Co., 30 E. 42nd St., New York, NY
Howe and French, Inc., 99 - 101 Broad St., Boston, Mass.
Mallinckrodt Chemical Works, 2nd & Mallinckrodt Sts., St. Louis,
Missouri
Shell Chemical Co., 50 W. 50th St., New York, NY

Perfume Oils and Alcohol Soluble Color from:

Felton Chemical Co., 509 Johnson Ave., Brooklyn, NY
Magnus, Mabee & Rayard Co., Inc., 16 Desbrosses St., New York, NY
Fritzsche Bros., Inc., 76 - 9th Ave., New York, NY

Plastic Bottles from:

Foster Grant, Inc., Industrial Services Division, Manchester, NH

Continental Can Co., Plastic Container Division, 415 Madison
Ave., New York, NY