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Liquid Eyeglass Cleaner & Anti-fog Formula: Also sales tips

"LENZ-BRITE" LIQUID EYEGLASS CLEANER AND "ANTI-FOG"

This product is a small plastic vial with screw cap, in which a
piece of chemically saturated folded felt is packed. When the
screw cap is removed, this wet piece of felt extends up and
above the top opening of the vial, so that the plastic container
serves as an applicator when the screw cap is removed.

The product is designed as a quick and easy lens cleaner for eye
glasses and to use it, you simply remove the cap, dab the wet
felt lightly on each side of the eye glass lens and then polish
off with a handkerchief or tissue. It not only cleans the lens
with a sparkling clarity but it also retards fogging of the lens
under certain conditions of heat and cold.

Another feature is its long lasting effect, so convincingly
demonstrated by suggesting that the customer or prospect smear a
LENZ-BRITE cleaned lens with his finger and then polish off with
his handkerchief, without further application of the cleaner.
This feature makes one application last all day long.

The product is simple to make - all that is needed is your vial
which may be plastic or glass, the felt or any absorbent
substance that will hold the non-drying cleaning solution and
the solution itself. The absorbent substance may be felt,
synthetic sponge, cotton wicking, or even a piece of cloth
rolled up to fit the small container or dispenser.

FORMULA FOR THE SOLUTION:

Ethylene Glycol . . . . . . . . 8 parts
Wetting Agent . . . . . . . . . 1 part
Water . . . . . . . . . . . . . 8 parts

PROCEDURE:
Mix the wetting agent in the water and then stir in the Ethylene
Glycol. We have given the units as "PARTS". You may consider
the parts as drams, ounces, pints, quarts or gallons according
to size batch you wish to make.

TREATING THE FELT: As explained previously, other substances
may be used in treating any substance with this solution;
simply immerse the felt in the solution and allow to remain
until it is completely saturated with the liquid. Wring out
only lightly and then insert the treated felts in small vials or
containers. One concern uses a strip of felt folded and
inserted in the vial, so the folded edge protrudes above the
opening of the vial, the fold being the point of application to
the lens.

LABELING: Give your product an appropriate name. Beneath the
name, state "Long Lasting Lens Cleaner" or "Instant Lens
Cleaner". DIRECTIONS: Dab a small spot of (name) to each side
of lens. Polish with handkerchief or tissue. Will not scratch.
Will NOT evaporate. LASTS FOR ONE YEAR. Mfg. by:

SELLING: These vials or containers are put up TWELVE to a
display card, with an EXTRA VIAL inserted separately on the
card, suggesting that the prospective customer TRY IT ON HIS OWN
EYEGLASSES before he buys it. This is a convincing
demonstration that helps to sell.

The product retails for $1.00 paying a very liberal profit and
your initial offer to salesmen and agents can offer them TWO
samples for $1.00, suggesting that they sell one and get their
dollar back and use the other to prove that this is the money
maker they have been waiting for.

You can also offer a trial display card holding thirteen vials
(Twelve to sell and one as the demonstrator) for $5.00 and in
larger quantities at the following prices: 3 dozen at $4.55 per
dozen; 12 dozen at $3.90 per dozen; 24 dozen at $3.25 per dozen.

ADVERTISING CLAIMS THAT YOU CAN MAKE: (name) is a handy little
gadget with sales appeal plus to every man and woman who wears
glasses -- with profits galore for the man who sells it. Just
unscrew the cap, apply a small spot of (name) to each glass,
wipe dry with handkerchief or tissue and Presto! A sparkling
clear lens that stays that way ALL DAY without any fogging form
heat or cold. No water - no soap - no mess - no fuss. Just
carry in pocket or purse - always handy - always ready to use.

SUPPLY SOURCES:

Molded plastic containers with screw caps:

Imco Container Co, Empire State Bldg, 350 - 5th Ave, New York, NY
Mack Molding Co., Inc., 160 Main St., Wayne, NJ

Ethylene Glycol:

Dow Chemical Co., Midland, Michigan
Carbide & Carbon Chemical Division, 30 E. 42nd St., New York, NY

Wetting Agent for this use - MONAWET MO-70% supplied by:
Mona Industries, Inc., Paterson, NJ

Felt:
American Hair & Felt Co., 1828 Merchandise Mart, Chicago, IL

Synthetic Sponge:
E.I. DuPont de Nemoyrs, Cellulose Sponge Dept., Wilmington,
Delaware