Work at Home

Series of 10 Unique Sure-Fire Mail Order Plans

16 All-Profit Ads and Their Information Sheet

Run any of the following ads over your name in any publication,
adsheet or circular. When the orders come in, send the customer
the answer shown, or just circle the answer on one of these
information sheets and mail it to them. (This gives them the
rest of the ads and answers free as a bonus).

You can have your local printer print a batch of these sheets in
volume, or just have a few copies made as needed to fill each
order, using this sheet of the original camera-ready copy. Or
these sheets may be obtained from Prime Publishers, 1460 Boulder
Ave., Crescent City, CA 95531 for $4.00 per 100 sets, prepaid to
you!

Ad 1: "How to sell your old telephone book for 50 cents a page!
Information $1.00."

Answer: Run the next ad (ad 2, below) over your name and fill
the order yourself with the pages from your own telephone book.

Ad 2: "A page from my telephone book with names & addresses!
50 cents."

Answer: Fill the order yourself with your telephone book!

Ad 3: "One inch all-profit ads and the information they sell,
Only $1.00!"

Answer: Fill the order with one of these adsheets.

Ad 4: "How to get swamped with orders for your Big Mail!
Information $1.00."

Answer: Run the next ad (ad 5) over your name and address.

Ad 5: "16 All-Profit ads free in my big mail. Rush this ad and
$1.00."

Answer: Slip one of these sheets in your Big Mail and mail it
to them.

Ad 6: "Gross $100.00 from a $4.00 investment. Information
$1.00!"

Answer: Send $4.00 to Prime Publishers, 1460 Boulder Ave.,
Crescent City, CA 95531 and ask for 100 of these all-profit ads
and answer sheets (100 prepaid to you for $4.00). Sell them for
$1.00 each!

Ad 7: "Start your own "Turn Key" Mailorder Business! Rush
$1.00 for information!"

Answer: Write to (place your name and address here if you have
"Turn Key" mail order plans or programs to offer) for free
information on their "Turn Key" mailorder programs. Send them
the full information about your programs OR, if you have none
available, send them one of these sheets.

Ad 8: "Name of a firm who will put you in business for only
$4.00. Rush $1.00!"

Answer: If you can put them in business with one of your
programs for $4.00, or convert this ad and answer sheet to a
$4.00 program for them, place your name and address here. (As
mentioned above, you can always refer them to the name and
address of Prime Publishers if necessary).

Ad 9: "16 ads you can run over your name and keep all the
money. Full information for only $1.00!"

Ad 10: "Stuff 100 envelopes and Gross $100.00. Rush $1.00!"

Ad 11: "How would you like to receive 100 letters a day,
containing $1.00 in each one?"

Answers to ads 9, 10, 11: Fill orders with one of these
adsheets. (You can have your local printer make as many copies
as you need" or you can get them from Prime Publishers at $4.00
per hundred sets.)

Ad 12: "100 Circulars mailed with ours in our big mail. $4.00!"

Ad 13: "Letters remailed 75 cents each."

Answers to ads 12 and 13: Perform the above two services
yourself.

Ad 14: "How to Destroy the desire for cigarettes. Completely
tested, proven... $2.00."

Answer: Before breakfast take 1/2 teaspoon each, of Rochelle
Salts and Cream of tartar. Also chewing Ginseng root and
swallowing the juice helps.

Ad 15: "How to destroy the desire for liquor... Tested and
proven... $2.00!"

Answer: Mix Gold thread herb with Golden Seal in tea. This
creates a violent distaste for alcohol. Grains of spices added
to liquids helps also.

Ad 16: "How to get free postage for life. Details $2.00!"

Answer: Advertise a good pulling mail order plan and at the end
of the Ad put" "Rush $1.00 and one or two first class stamps."

Save! Have your printer fit these 16 ads and answers on one
Sheet!

Profits in Direct Mail

Due to the continuing increase in postage rates, many mailorder
beginners, and some of the old timers have called it quits.
They believe postage costs together with soaring advertising
rates have made it unlikely that a reasonable profit can be made
in the direct mail business.

To deliver a sales message to your prospects through the mail is
really no different than it was before the increases.
Everything else has increased, perhaps not proportionately, but
enough to offset the over-all increase in the total direct mail
packet. With some of the competition dropping out, it leaves
that much more market for the operator who wants to make money
in this field.

The direct mail packet usually consists of a "Personal" sales
letter, a circular or flyer, an order form and a return
envelope. It is an offering of specific merchandise, service,
or coupons to specific mailing lists. The lists include only
qualified prospects for your offer so there should be a good
response if you have done your homework on the mailing packet.

Direct mail provides all the space you need to influence your
prospect through use of the letter and circular. In working up
the direct mail packet, it is important to lay out your entire
story properly at the most reasonable mailing cost. By using
third class when necessary for larger mailings and by planning
the weight of your message to fit the maximum weight class you
can save a great deal over a period of time.

Direct mail is an expensive method and you should test with a
series of small mailings to determine the efficiency of your
mailing offer before proceeding with an all out campaign.

In order to properly record the results of your direct mail
offer, you must key your mailings so you know which ones are
getting the response. This can best be done by using a
different "Dept. number" on the order form, by a different
color, or a different marking for each test mailed out.

Compute the results as a percentage of sales dollars or by the
number of sales per number mailed. In analyzing the results of
your tests, you must take into account the quantity mailed, the
dates comparable offers were sent out, the kind of merchandise
or services being offered, the general area of the country
covered and other variances in the same or different programs.

How to Get Best Results With a Short Advertising Method!

A well written sales letter generally draws more response than
the best brochure.

The personal touch is the important difference.

Direct your letter to the person and concentrate on the word
"YOU"!

Present the product to the prospect as if he already owns it.

Let the prospects know the best points, in no uncertain terms,
so they will understand fully what your product will do for them.

You can't sell it unless you have confidence in your product and
if you have confidence in it you can give it a full 100%
guarantee. In mailorder you should never offer anything unless
you can offer a full money-back guarantee!

As with any other selling method or advertising technique, the
letter must close by telling your prospect How, When and Where
to order the product and must ASK HIM TO ACT RIGHT NOW!

Perpetual Money-Making Circular Program!

They continue to come! The endless "money-making bonanzas"!
Now there's the one called "Perpetual Circular Program",
supposedly an endless money-making system where everyone wins.
This "typical" plan consists of a list of 10 names, numbered
from 1 to 10, indicating what each has to sell and their address.

In order to join the "Perpetual Circular Program", you send 50
cents to each of the individuals listed, plus a large self
addressed stamped envelope, which will be returned to you with
their advertised offer. Then cross off the name in the number 1
position and re-number the list 1 through 10, adding your name
in the number 10 position. (Sound familiar).

Next you are supposed to re-type the list and print at least 100
copies. Send a copy to each of the ten names (advertisers) and
the remaining copies to names of your choice, by mail or in
person.

In turn, these businesses are supposed to do the same, and as
your name moves from the #10 position to the #1 spot, they
state that you could receive up to 12,000,000 requests.
Assuming a 5% return from all the mailers, you would receive
$240,000 based on 30 cents profit per request??!!

By keeping the advertisers at ten, to ensure growth, they think
the ads seem reasonable, at least less speculative than
lotteries or fluctuating investments.

Also, to help ensure continuation of the "Perpetual Mailorder
circular" you can print your own mailorder ads on the back..
Another way to get your ads to new sources.

Even though this plan may first appear to be merely an
advertising program wherein you receive full value for you $5.00
(50 cents x 10), it is a pyramid scheme dependent on continued
participation in order to produce the results it dictates.
Therefore, it appears to be no more than just another of the
endless illegal chain letter schemes that all of those who have
been in the mailorder business for a short time receive every
day of the year.

However, you can always check out this type of plan with your
local postmaster. If it should happen to be legal it could be a
good money-making proposition. Your postmaster may tell you
that it is illegal, even though he probably doesn't take the
time to really check it out properly.

If programs similar to this are illegal, or even if they appear
to be against the law, don't touch them. These kinds of
propositions never produce any money anyway. They only cost the
participants' time and money, and could cost a lot more in the
event the postal authorities follow through and prosecute.

Keep Your Offer Out of File 13

The best way to keep your mailing offer out of the trash can is
to mail it to the right prospect. If you are offering
How-to-do-it reports don't send the offer to a list of novel
buyers.

A large percent of all mail is thrown away unopened. Most all
of us in the mailorder business appreciate "Junk Mail" as it
adds to our knowledge and learning process. This is not the
case for the majority of the rest of the populace. The first
thing they look at is the return name and address unless there
is something else on the outside of the envelope that attracts
their attention. When they see it's nothing to do with their
business or their personal interests, it will either get a
casual glance inside before disposal or go direct to "file 13"
without even being opened.

If your offer is such that you can place some effective "teaser"
copy on the outside of the envelope it will be the first thing
they notice and will be an incentive to see what is inside.
However if there is too much detail on the outside they may
think they have seen all the message so why waste their time
reading the enclosures. there must be the right balance.

When they do open the envelope the first thing many of them look
at is the order form to determine the price and what they will
get for their money. Consequently it is of utmost importance
the wording and/or illustrations on the order form be properly
laid out and attractive to the eye.

When preparing your marketing plan and mailorder packet, spend
sufficient time to work up several different attractive, but
brief messages to place on the outside of the envelope. Make
tests and "flood the market" with the ones that pull!

What You Need to Know About Mail Fraud!

When the mails are used to intentionally misrepresent a product
or service it constitutes Mail Fraud. The U.S. Postal
Inspection Service is charged with investigating violations of
the law, usually in response to consumer complaints.

The best way to protect yourself from mail fraud is to recognize
that it is a fraud and not become involved. This is not easy to
do because of the attractive wording in the deceptive ads.
Anything that sounds too good to believe is suspect. Medical
formulas and gadgets that make "insane" promises are probably
"insane" and you should stay away from them. Especially be
cautious regarding some of the thousands of different weight
loss products and overnight cures.

Never purchase land through a mailorder ad unless you or your
personal representative has seen the land, to determine if it is
as represented and that the value is there. If the sales person
has shown you the property report you can cancel your purchase
agreement within seven days. If no report was shown to you
before signing an agreement you have the right to cancel out
within two years.

There are a number of insurance frauds floating through the
mails. Requests to sign blank insurance forms, last chance
bargain offers, payments in advance and cash payment
requirements could indicate con artists at work.

Of course, most everyone has received chain letters sometime in
their lifetime and if you are in the mailorder business you
should get several every day as a minimum. Chain letters are
illegal and do not work anyway. Need we say more?

We've all seen the ads offering job placement and job
opportunities. Most of them are legitimate but some are 100%
nonexistent or complete misrepresentations. Don't spend your
money for the required fee until you have checked with your
local consumer affairs office or Better Business Bureau.

Then there are those who promise huge profits without risk in
commodities, stocks, oil, gold, silver or coins, through the
mail or over the telephone.

There are hundreds of very fine investment opportunities offered
but you can't risk your hard earned cash, or in some cases
people have lost their life savings, to mail order or telephone
swindlers.

Several of the larger, well recognized firms have gone bankrupt
through internal fraud and management manipulations carrying
their client's investments right down the drain with them.
Always use caution and investigate the company thoroughly before
you put up one dime.

Another favorite of the crooks is home improvements. Quite
often you never see them after you sign a contract and pay them
a deposit to do the work. If they send brochures through the
mail and the work they perform is not as represented by the
information it could constitute mail fraud. Get estimates from
local service companies to determine if the price of the
mailorder offering is reasonable and in line. Check the
reference of the organization.

The laws, regulations and paperwork involved in setting up
franchise operations are horrendous. Various large
distributorships are equally difficult to establish but
generally do not have to conform to near as many controls and
regulation.

On the other hand, some mail order distributorships and
wholesale outlets require very little effort and the home
company has little control over their activities.

If profits promised are unrealistic or if the product or service
is secondary to selling the franchise or distributorship,
proceed with caution!

How to Make $100 Mailing 100 Envelopes
By Using the Exchange Mailing Plan!

Regarding this plan they have been telling you to have 5,000 3x6
commission circulars printed, the circulars offering $1.00 items
and paying 50% commission on every order received. Then mail
100 each to 50 "Exchange Mailers" in 50 envelopes marked X-100SY
(which means Exchange 100-Send yours). When you receive 100
circulars from each of the exchange mailers, mail out one each
in 50 envelopes. This way 100 envelopes mails your 5,000
circulars. If you have a good circular offering a popular
seller, and the exchange mailers you sent yours too, are honest
and dependable, you should receive at least a 2% return. Then
they state that this plan will bring $50 profit.

This is the complete plan and they say it works. That it is
working every day for many mailers and that it will work for you!

I have no doubt that it works; however the $50 profit they
mention is Gross Profit before any expenses. Figure it up. By
the time you purchase the printing, the envelopes and the
stamps, your expenses will leave you little if any Net Profit.

Of course, if the exchange mailers send you top pulling
circulars for their "fast selling products" and you receive 50%
or more commission on orders from these, you can make a
substantial Net Profit, perhaps enough to pay for your time and
effort.

If you are serious about making money at home, commission
mailing is one way to do it, but you must have circulars that
offer top selling items. In this day and age of inflation and
high postage costs it is difficult to make a buck by mailing
circulars selling only $1.00 products. You should have a very
minimum selling price of from $5.00 to $8.00 in order to pay you
a reasonable amount!

For just the postage and handling, many mail order firms will
send you commission circulars and the names of other mail order
dealers who will send you all the names you want, FREE! There
are other dealers who are happy to send you their circulars
without cost in order to defray their mailing expenses. All you
have to do is write and request their circulars or place a small
display ad in various mailorder advertisers and ad sheets
indicating that you mail good commission circulars free!

You can get the names of a number of printers in the mailorder
business who print commission circulars for a very reasonable
fee. I would suggest that you order 6,000 3x6 circulars rather
than 5,000 as suggested on the prior page for the simple reason
most printers like to keep their printing formats and price
schedules in round figures and 6,000 3x6's (approximately
2-3/4x5-1/2, not actually 3x6) will fit on 1,000 sheets of the
standard size 8-1/2x11 paper.

If you handle your commission programs on a conservative basis
until you have tested and proven the value of each program, you
can very well make $100+ by mailing 200 envelopes with an
exchange mailing plan!

How to Set Up Your Own Mail Order Distributorship!

When you have developed, or found, mailorder products over which
you have exclusive ownership or control, you may want to
consider selling through agents, wholesalers or dealers. If you
go this route you should limit the number of agents and not
spread your program across the country for just anyone to enter.
A few good agents distributing your product without "flooding
the Market" will keep them working enthusiastically and
generally make more money for them and you both.

When you advertise for distributors explain the exclusive
features of your products and programs and how you support them
100%

You need to develop good marketing programs for your associates,
using the same general principles for the mail order business as
used in any other kind of business enterprise.

Before you start recruiting associates or salespeople, prepare a
realistic packet of instructional and promotional materials,
including marketing plans, camera ready circulars, photos,
sample ads, sales letters and stationery, order forms and
whatever else is needed to make your program a winner. Make it
simple so it will fit in with other offers your distributors are
involved with and can be handled efficiently with little or no
additional shipping or postage costs for them.

Make your prospect a distributor upon receipt of the first order
and send out the packet with an exclusive number assigned to
each one to be used on all orders and correspondence. Keep in
contact with all your distributors by sending out information
bulletins or newsletters announcing new products and promotional
data. Build a drop-ship arrangement into your programs but try
to get the distributors to carry a reasonable inventory. Give
them special discounts, etc., as incentives to stock more of
your products.

How to Be the Prime Source!

Information can well be one of the most profitable items in
mailorder. Gathering and writing information can be one of the
easiest ways to enter the field. There can be many variations
by using merchandise and/or circulars of other dealers, but to
actually make a big profit without including the middleman, one
must compile and write his own.

A lot of thought should be given the subject before attempting
the writing project. Never try to move to fast thinking you
will get rich overnight. This is simply unrealistic. There are
a certain few who try to make it by cheating the public but the
law will eventually catch up with them. If you are honestly
sincere about writing, then set out to get the job done in an
orderly and honest way.

You will have to spend money to pick up enough information to
begin your writing project. You will have to devote much time
and research in order to get started and must continue to write
most every day in order to make reasonable progress.

The best kind of information to write about is that which helps
others with information and advice on how to do certain things.
Acquire all the information possible concerning your desired
subject and study it well. You will always have the possibility
to make a hit with a new idea. A good report can bring you
literally thousands of dollars, even more than the big time
literary and novel writers in some instances.

The U.S. Government is a good source for certain kinds of
information. They have a list of over 30,000 different subjects
available for a reasonable price and some are free. You can
write to the Superintendent of Documents, U.S. Printing Office,
Washington, DC and request to be placed on their mailing list.

Get started writing right now!

Money in "Big Mail"!

The amount of money you make with Big Mail depends primarily on
how your programs are handled and on the materials you make
available for the Big Mail Packet!

Unless you have a number of your own offers to include in the
packet, to get started you may have to re-mail some of the big
mail you receive from other dealers. They won't mind... If you
are not buying perhaps your customer will. It is much better
for them than to have it wind up in your file "13".

To get the Big Mails coming in, you will have to promote to the
effect you are a professional mailer and for a reasonable fee
will mail circulars, ad sheets, etc, to the inner circle, outer
circle or both, depending on the best route for a particular
offer. You can stuff many offers in a packet weighing just a
few ounces.

A certain amount of free mailing of commission circulars which
offer good selling products can also enhance your operation by
keeping your inventory of "BIG MAIL" offers sufficient to fill
demand.

On the outgoing side, promote the fact you have "thousands of
offers" from "hundreds of dealers" available for a small fee
(assuming, of course, this is fact). This is better than using
the over-worked words "BIG MAIL".

Include your own offers with all the outgoing packets. Get 100%
value for the high postage costs. Fill them right to the weight
limit!

Name List Analysis!

As to name lists offered by the supplier or dealer... again the
questions flow. What is the source of the list? Why doesn't
the Prime source supplier hire a "mailorder crew", use the total
list and make all the sales themselves? Does the Prime Source
Supplier purchase the list from another source then sell it to
you at a profit?

Unless the firm has built substantial name lists, perhaps
through the sale of other related products, they must buy their
names from list brokers or from other firms.

If they are buying names in volume lots, perhaps in the
millions, they are entitled to substantial discounts and may
even be able to offer such lists to their dealers at less than
the dealer could buy direct from the same broker. In this
event, certainly, they are entitled to a reasonable profit on
the list resold.

It is unlikely that a substantial supplier would jeopardize the
goodwill of his dealers or consumers by extensive multiple sale
of name lists.

As to hiring a separate "Mailorder crew", in effect, that is
what the supplier is already doing in making his offer to
dealers across the country... Except the supplier has the
advantage whereby the dealers are independent contractors and as
such, the supplier has no payroll taxes and payroll expenses
involved. Promotion and sale of their products are thus handled
by experienced mailorder dealers throughout the nation, without
delay and in great volume!

How to Make It in the Mailorder Wholesale Book Business!

The real profit in selling books by mail is by having dealers
sell for you. Rather than mailing out thousands of your own
mailing packets, at today's high postage cost, get hundreds of
thousands mailed out through your own dealers. This can
generate steady orders and profits and is one of the secrets to
a successful mail order book business.

There are a number of Prime source mail order firms offering
good mail order distributorships. They offer high quality
books, reports and folios that appeal to the public; the kind of
publications that have generated consistently high profits in
the mailorder business. You should give wholesale book selling
a try. Recognize the profit potential and determine if this
method fits in with your other programs.

Most of the better Prime Source firms offering distributorships
have a simplified program which includes instructions, profit
tested literature, sales letters, brochures, order forms and
return envelopes that do the selling job for you. The simple
instructions can be followed even by the inexperienced person.
The old timers in mailorder can use the wholesale book selling
programs to supplement their other projects, in many instances
combining book selling with their other mailing activities with
very little added expense.

Imprinted sales literature, to solicit dealers and for the
dealers to use in selling to the consumer, is furnished at
reasonable prices; or camera ready copy is usually available so
that the printing can be done locally. The literature for
dealers is priced a little higher than cost to pay for
processing the order.

The Prime Source will ship your customers' orders for
literature, brochures, etc., under your shipping label. They
will also drop-ship the books and publications direct to your
dealers, using your name or label.

Your wholesale cost for publications will vary depending on
whether you have the Prime Source drop-ship direct to your
dealers, or in quantity to your place of business. The amount
you charge your dealers will also vary depending on drop-ship
services or quantify purchases. You, as the wholesaler, should
make every effort to purchase the publications for a minimum of
four times below retail price.

In other words, you purchase 100 booklets for $1 each = $100;
you sell to your dealers at $2 each = $200; your dealer
must realize at least double his cost when selling to the
consumer, or $4 each = $400

You must ascertain that the Prime Source carries sufficient
inventory with a number of different titles and that titles may
be assorted in making up quantity when you purchase in volume.
Determine if shipments are made promptly and if the Prime Source
pays all handling and shipping charges so that your cost is
"Net". Even though your cost is "Net", you must pay for
shipping to your dealers; they must absorb the cost of mailing
to their customers.

The price you have to pay the Prime Source often is the
determining factor in the success of your program. If the book
retails at a price too low, considering the high postage and
mailing costs, no profit can be realized by your dealer, nor by
yourself, unless orders are limited to a minimum number of
titles for each total purchase. Be certain that the program
offered by the Prime Source allows sufficient margin to pay for
all your costs, and your dealers, while generating a fair profit
for you both.

To find the right programs for your operation write to a number
of firms offering book selling wholesale programs. These can be
found in any of the hundreds of mailorder adsheets, magazines
and publications available today. (Some call it "Junk Mail" but
if they only knew the money-making potential of the right
program, "Gold Mail" would be more appropriate).

Get their literature, then order a minimum starting packet of
the programs that interest you and fit in with your mailorder
business schedule. Make tests to prove the value of each
program. Drop those that do not prove out after a reasonable
test. When you find one that is "Hitting", multiply it
cautiously until you know it is a winner, then go full blast in
every direction to make it pay off BIG!

The Best Books to Sell by Mail!

Best books to sell by mail? First, forget about fiction! These
can be purchased at most any store on the corner, found at the
library, or bought through the large mail order book clubs.
Scientific, technical, and textbooks are other categories to
stay away from. All others have good mailorder potential.
There is a broad market on religious books, especially those
dealing with "End Times". However, most books in this
classification are controlled by the various church outlets.

Self help and do-it-yourself books are best for newcomers. Sex
books are one of the mot profitable fields of selling books by
mail. Repeat orders are high, put so is the penalty if state or
local laws are broken. The publisher does not advocate selling
this kind of material as one can make a fortune without
resorting to what is or could be considered immoral.

Mystic and metaphysical books are more or less a specialized
field and generally the demand is not large. Health and
recreation books have a steady market, but they are mostly tied
up by firms in the catalog business.

To start in the book selling business, first get sample books of
the ones you think you would like to sell. Get mailing lists of
book buyers and opportunity seekers; start advertising for
inquiries rather than first trying to sell the books direct
through the mail. It's tough to sell without proper literature.
Direct mail packets to follow-up the inquiry are the preferable
and more profitable method.

Choose the type of books that interest you the most. You can
better enjoy and promote things you like. Keep card records for
each of your customers. Above all guarantee satisfaction and
back it up with prompt and courteous refund policies.

How to Sell Short Reports!

Several dealers give you permission to reproduce their various
short reports and sales letters. You will often find some of
these reports sell equally well direct to the consumer,
beginners in mailorder, and to the seasoned dealers. Here are a
few ways to make the most money with them:

1. Have circulars printed, listing the reports by title,
selling them for $1 each, or say 5 for $3. Include a circular
in all outgoing packages and letters.

2. Place small ads in mailorder trade magazines similar to the
following:

Why pay when you can get it free: Sources of Free Mailing Lists
$1.00; Sources of Free Commission Circulars $1.00; How to get
Cirx. Mailed Free $1.00 (Your name and address here)

3. Reproduce sales letters that sell your reports, including
reproduction rights, inserting your name as the Prime Source.
Mail this sales letter to your own list or one that you purchase.

4. Place small classified ads in national mailorder magazines
and send the sales letters to the inquiries. A good ad for this
purpose follows:

2000% Profit, selling information by mail. Free report tells
how. Send SASE (your name and address)

5. Some of these reports will sell quite well from small
classified and space ads. The best way to use this method is to
offer a single report for $1.00 then fill the order with the
report plus the sales letter which offers all of the reports and
reproduction rights. Here is a typical classified ad:

HOW TO make $100 a day. Complete instructions! $1.00

In addition to giving you a small profit, these reports are
designed to build up your mailing list. Generally speaking,
because the reports are so cheap to produce, you can offer them
free just to get fresh names in exchange. There is no need to
have a large quantity of them printed up until you develop a
feel for the best sellers for your operation.

The firms who initially sell these products to you usually offer
to print up the reports and letters for a fee; or for those who
don't want to stock the reports, they will generally drop-ship
direct to your customer for 50% upon receipt of an address label
and information on what reports to ship.

How to Get and Sell Name Lists!

There are numerous methods of obtaining and selling name lists.
If you want to prepare a national directory of mail order
operators, how do you get the listings? One way is to advertise
that you are creating such a directory and will list them
therein upon receiving their name and address, together with a
brief description of their operations and activity.

Sell the directories by mailorder or by direct mail, nation
wide, offering them at half price to those listed therein.

You can advertise that for xxx dollars you will circulate
customers names and addresses to firms eager to send them offers
and programs... Sell the name lists to other dealers and firms
who in turn will mail out offers to the list of customers...
This will save money for the person wanting the offers, supply
the name list buyers with customers, and put money in your
pocket from both ends!

Here is another way to obtain name lists for nothing! An ad
such as:

Big Mail? Send 200 of your address labels and $3.00. We will
distribute to mail order dealers, wholesalers, distributors,
etc.!

AND of course... You will be accumulating name lists from your
big mail activities and from many of your other programs... The
names you compile as your business progresses are very valuable.
You have customers for future mailing and can also sell or rent
name lists to other mail order dealers. Retain the original
envelopes received so that you will have proof of names, dates,
addresses, etc.

Many list brokers across the nation have lists available for
rent or sale. These lists cover every imaginable classification
of potential customers for your various offers.

You should start with only a small test list to determine if it
is profitable. If it tests out reasonably well, then order a
larger number of the same list. If this still proves out and
the orders are pouring in with enough volume to cover all your
costs and show a reasonable profit, then and only then, it
should be safe to multiply your earnings by going all the way
with the full list that is available.

Always remember that some lists will be completely worthless for
your offer. You must test each list before committing mail
order "suicide". Be certain to choose the right category of
names. If you are selling a novel you wouldn't want to mail to
a list of opportunity seekers.

However, if it is a How-to-do-it type book, report, or folio,
then a list of opportunity seekers may be even better than a
list of known book buyers. Tests!... The only way to know for
sure.

All Profit Ads... You Keep It All!

A number of mailorder dealers publish information "folios" which
they will send your customers free for a stamped addressed
envelope. They provide the ads which you circulate over your
own name, usually asking $1.00 or $2.00 retail. Although called
"All Profit", they are really 80% commission ads or circulars.
(It will cost you a first-class stamp to send the order with a
stamped addressed envelope to the source, who then stuffs the
envelope with the order plus ads for some of their other
products.)

The source for "All-Profit" ads hopes your customer will them
order something from them. Their ads cost them only the labor
of stuffing the envelope and printing the materials.

Send a self-addressed stamped envelope (SASE) to the various
sources for samples of their all profit ads and circulars
together with full details of their offerings.

You will find numerous mailorder dealers who offer the "All
Profit Ads" in most every mailorder ad magazine.

Be sure to give them a test before blowing your money as most of
them are good only for acquiring name lists, other mailorder
contacts, general information and for education in mailorder
methods... Not for direct money-making activity!

The $100 a Day Plan Plus 6 Formulas

Insert the following ad in the classified sections of local
papers, in mailorder magazines, etc. It is represented (not by
the author but by many of those in the mailorder business) as a
quick dollar-pulling ad, but you be the judge.

Make $100 a day! How would you like to receive 100 letters a
day, each containing $1.00? It's easy. Plan with directions,
PLUS 6 money-making formulas for only $1.00. (Your name and
address)

When you receive an order from this "dollar-puller" (?), fill it
yourself by mailing the customer a copy of this information
sheet. (You can get 100 copies printed for as little as $5.00.)
This is an old-time mailorder ad and is represented as one of
the better pullers but I reserve my opinion!

The Six Formulas: Make Them Yourself and Sell Them for Big
Profits!

1. Eye glass cleaner: Mix together 8 ounces of ammonia and 32
ounces of denatured alcohol. Put up in 2 ounce bottles to sell
for somewhat less than eye glass cleaner in your local drug
store or department store. Or if you have the opportunity, sell
the cleaner with your own label on it, in volume, at less that
wholesale price to various retailers for resale to their
customers.

2. Mosquito Remedy: Mix oil of citronella with common
vaseline. Apply to hands and put on shirt collar, or on a cloth
handkerchief which may be tied around the neck.

3. Liquid Hand Soap: Dissolve any good powdered soap in
boiling water. Add one part alcohol to each 30 parts of soap
solution. A perfume scent may be added when the mixture cools.

4. Powdered Hand Soap: Put ordinary tri-sodium phosphate in
sifter can, or mix seven ounces of the same with three ounces of
fine powdered pumice. Retail 4 oz. bottles, or boxes for $1.00
or so.

5. Insect and Roach Exterminator: Mix the following: 1 pound
Borax and 6 ounces powdered sugar. Add 1 oz. cocoa powder and 2
oz. sodium fluoride. Mix well. Sprinkle around places pests
are known to frequent. Keep away from children!

6. Athlete's Foot Remedy: Mix four ounces of Borax with a
gallon of water. Put up in 8 ounce bottles and sell for $1.00
to $3.00. Helps to get rid of sores on feet as well. For use
on feet only.

Any or all of these formulas may be used to build an excellent
home business(?). They are all good sellers(?). By mixing and
packaging them yourself you can sell them to wholesalers in
large quantities(?).

Prosperity Plans!

We are including these plans as general information only.
Tdhere are many different ones going around the country but the
basic method is about the same in all of them. There are
thousands of mailorder enthusiasts taking up their time with
such plans. Apparently most are legal and they may be
educational, or they may be used to gather name lists, etc., but
you can spend a great deal of time and effort for very little
return.

At any rate, they go something like the following:

1. Make extra money by running the following ad over your name:

Amazing prosperity plan... Pays eight ways. Up to $6 all
profit. Rush $1 for your copy today. (your name and address).

Fill your orders with a copy of this sheet. That's all there is
to it.

OR Advertise as follows:

Receive $250 from $10 investment. Method and sample $1. (Your
name and address)

OR

Receive $1,000 from $25 investment. Method and sample $1. (your
name and address)

Fill orders with the following information: 250 copies of this
prosperity sheet can be bought for $10 and sold for $1 each
($250). Or 1,000 copies can be bought for $25 and sold for $1
each (That's $1,000). Order from ________(The promoter, dealer,
or printer initiating this program would have his name and
address here).

2. Here's a $2 to $10 All-Profit Deal: Run the following 21
word ad over your name:

Choice Mailing List! 1,000 prospects wanting money making
offers - 1 cent each. Minimum order 250 ($2.50). All 1,000
($8). (Your name and address).

Continuing with example (2). (The name and address of the
dealer or printer would be laid out here >> ________) fills
orders FREE for a first class stamp plus first class stamped
envelope addressed to your customer for each 250 names. Be sure
to state how many names were ordered and to be sent to your
customer.

3. More All Profit Ads and the Information They Sell:

Run the following ad over your name in whatever publications you
choose. when you receive orders, send your customers this
prosperity sheet with the answer.

AD: Name of company that will put you in business for only
$5.00. Dignified work, no ringing doorbells. Full information
$1.00. (Your name and address).

ANSWER: Send $4.00 to ______ (Again as above, the name of the
dealer or printer promoting this program, who has such an offer
available, would be placed here), and ask for complete
Mailorder Business... They will send you the program and full
instructions. It's 100% guaranteed and if you wish to return
the same in good condition, your full $5.00 will be refunded
immediately with no questions asked! For 50 of these prosperity
plan sheets send $5.00 to: _______________ < < (Again the Name
and address of the promoter who will fill the order for you).

As you can readily recognize, this could be a good deal for the
dealer, printer (promoter) having others drum up business for
them without any expense involved themselves.

$500 a Month Plan!

One way to make extra money or start a business of your own is
by placing advertising which will pay a good profit. Selling
printed information by mail can be financially rewarding.
Classified advertising is the cheapest way to get into mail
order and it is often possible to raise a fortune from these
small ads. Just check any large publication, such as Popular
Mechanics, for their classified advertising section and you can
see for yourself the many ads.

These small ads, running month after month, would not be there
if they were not profitable and making money. According to some
of the promotional materials being sent around the country you
could make up to $500 or possibly more by running the following
classified ads over your name and address. They ask you to pick
up a top national publication and test either one or both under
"Money-Making Opportunities" heading and watch the dollars come
in. I doubt if you can make this kind of money from such a
project but for your information here are the programs and the
advertisements they are talking about:

"How would you like to receive $25 daily and keep all the money?
For complete set-up rush $1 to: (Your name and address)".

OR

"$500 monthly. work at home, receive money daily. For complete
set-up send $1 to: (your name and address here)"

You are supposed to fill the orders you receive with a copy of
this sheet you are now reading, perhaps changed somewhat to
delete the negative tone I have injected! You would make
photocopies or get a supply printed to send out as needed.
There are other variations of this plan, but all serve the same
purpose: To sell printed information to people who are
interested in making some extra money. (They say it is truly
possible to make money with this plan... My tests indicate
otherwise).

If you study the many classified ads in the big national
publications, you may get a better idea of what the leading
companies in mailorder are doing. You will get a better idea of
how classified advertising works. If you have limited capital,
it would be wise to run your ads in smaller publications such as
small newspapers, small mailorder publications, and adsheets.

If you have sufficient capital, some good pulling national
magazines or Tabloids are:

Popular Mechanics
Money Making Opportunities
Salesman's Opportunities
Specialty Salesman
Mechanics Illustrated
National Enquirer
And Many others to numerous to mention here!

Many such magazine, tabloids and other good publications are
available at your local news stand, library or through
mailorder. Many of them require a copy of the material you are
selling with your ad and reserve the right not to print certain
ads they feel may be injurious to the public or to the image of
their publication.

Yes! You can start your own advertising and mailing business
sat home and keep your finances ahead of inflation but be sure
you are involved in the kind of program that gives you a
reasonable chance to be a winner!