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Note#1 "The Big Gurus don’t dig for gold. They sell the shovels." In 1848 gold was discovered in Sutter’s Mill in California. Within two years, over 40,000 eager entrepreneurs seeking their fortunes made their way to this little town in the middle of nowhere. Of those 40,000 adventurous souls, around 5% managed to barely make a living mining gold – less than 1% ever became wealthy. Sounds almost like the Internet, doesn’t it!? BUT!…another group of people virtually ALL became wealthy in the gold fields of California. These were the shopkeepers! These enterprising individuals instinctively knew that striking it rich mining for gold was a crap shoot at best. But what they DID know was that the miners couldn’t mine unless they had tools, clothing, and food. The shopkeepers made their fortunes "selling the shovels." Whether or not a miner struck it rich or whether he never found a single nugget was just plain irrelevant – he STILL needed the shovel. And the shopkeepers were there to sell them! Gold or no gold the shopkeepers made money! Now, what does all this have to do with the Internet? Well, you don’t have to be on the Internet very long to find out that you can have the best product in the universe and the flashiest website in the world, but IF NOBODY KNOWS ABOUT IT YOU’RE NOT GOING TO MAKE A NICKEL. There’s an old tongue-in-cheek adage in the real estate business that the most important three features of any piece of property are location, location, location. Well, that adage can be made to fit the Internet by saying that... ...the three most important features for any website are traffic, traffic, TRAFFIC. What we’re talking about here, folks is "advertising," plain and simple. You and every other netpreneur must get every piece of traffic you can to view your website. In the words of Henry ford, "If I had 14 cents to spend on a shoelace business, I would spend 1 cent on shoe laces, and 13 cents on advertising." If you’ve been on the Internet for even a few days, you’ll already have noticed that it seems like every other email you receive is telling you about this new program that will "send your hit counter to it’s knees," or that new program which will enable you to "put your ad on 2,000,000 websites." Maybe you’ve tried ‘em, maybe you haven’t, but the truth is, that 9 out of 10 of these programs just plain don’t work. It doesn’t take very long for some budding Internet marketer to have his website up and running, and find out that that website is nothing more than some digital code residing on a host computer somewhere, and isn’t going to make him nickel ONE until he gets some traffic to that site. It’s obvious that every netpreneur out there is crying out for traffic for HIS website. So doesn’t it just make logical sense for you to supply these "gold diggers" with their "shovels?" Doesn’t it make sense for you to specialize your efforts in marketing programs that are designed to drive traffic to a person’s website? Think about it! If you concentrate your efforts on programs that are designed to generate traffic, it AUTOMATICALLY gives you a DOUBLE whammy! It solves YOUR problems of generating traffic for YOUR website, and it gives you the opportunity of a SUBSTANTIAL income by sharing (i.e. selling) these methods with other netpreneurs! "Don’t dig for gold. Sell the shovels! Concentrate on programs designed to generate website traffic."   Note#2 "The Big Gurus concentrate on programs that require a monthly, on-going financial commitment from the purchaser." Oh, there are THOUSANDS of very good programs and products available for you to sell on the web. Many are very good and you can earn a substantial commission from selling them. BUT…what would you rather have – a $20.00 profit ONE time, or a $10.00 profit, over and over again, for an indefinite period of time? Silly question, isn’t it? If you concentrate your marketing efforts on "one shot deals," you may very well make some nice money.....THIS month. But, then, NEXT month you have to start all over again – in effect you are starting out your business from scratch. Do you actually want to do this month, after month, after month? But if you concentrate on programs or services that require that the purchaser commit to a regular monthly purchase, you only have to make ONE sale and you get paid over and over again! Beautiful! Over a period of time you can build a truly nice RESIDUAL, CONTINUING INCOME that comes to you over and over again, long after you made that initial sale. And believe me, my friend, it’s nice to wake up on the first morning of a new month KNOWING that you are going to get "X" amount of dollars that month. It’s almost like being semi-retired and receiving a monthly annuity check! "Concentrate your marketing efforts on programs that you sell just ONCE, but that continue to give you an ONGOING income."   Note#3 "The Big Gurus concentrate on programs that are multi-level." Oooh! Now THERE’S a "bad" word – MULTI LEVEL MARKETING! In the dirt world, a lot of people automatically associate multi-level marketing with phrases like "scam" or "pyramid scheme" or "money game." I have noticed, however, that the online marketing community is a lot more open minded to multi-level (or network) marketing. Regardless of how YOU feel, let’s take a moment to clear the air. ALL BUSINESS ORGANIZATIONS, WHETHER THEY ARE ONLINE OR OFFLINE, AND REGARDLESS OF WHAT PRODUCT OR SERVICE THEY SELL…ARE MULTI-LEVEL MARKETING ORGANIZATIONS!!! Now you may think that is a pretty bold statement, but let’s analyze it. Ever hear of a "little" electronics company by the name of IBM? IBM has national sales managers. Below them are the IBM regional sales managers, who are responsible for the state sales managers. The state managers supervise the district representatives, who oversee a group of local sales reps. You see, there are several levels of responsibility, and that certainly sounds "multi-level" to ME! In fact, virtually ALL types of organizations, from sales organizations to the military to athletic teams to the federal government itself are inherently "multi-level." They HAVE to be in order to preserve a chain of command and a smooth flow of duties and responsibilities. Thus, there is absolutely NOTHING inherently "wrong" with a legitimately run network marketing company that markets a product of value at a reasonable price. But just why do we say to concentrate your efforts on companies that are multi-level? It’s pretty simple, really. Do you want to have to do ALL the work yourself? A friend of mine has owned a very successful pizza shop here in town for a number of years, and makes a very good living from it. But he certainly isn’t getting RICH from it, and he’s in that shop supervising his employees and flipping pizza dough seven days a week. You know who DID get rich though? The guy who formed Domino’s Pizza. He created a multi-level, nationwide organization of pizza shops. And I’d be willing to BET he never flipped a hunk of pizza dough himself! Ever hear of Henry Ford? Did you know he never sold a single car? In fact, Henry considered himself a LOUSY salesman. But he was a terrific ORGANIZER – he built a world-wide network of dealerships who did the actual selling. J. Paul Getty, America’s first billionaire, once said, "I would rather have 1% of the efforts of a thousand people than 100% of the efforts of myself." "Concentrate on programs that are multi-level in nature."   Note#4 "The Big Gurus concentrate on programs that WORK." Now that statement sounds like a real "gimme," doesn’t it!? Of COURSE you should only become involved in programs that work – that’s just common sense, now, isn’t it? But how do you KNOW what works and what doesn’t – what is pure, overpriced garbage and what is genuinely worthwhile and should be included in your "arsenal" of marketing tools? Well, that’s simple… You can spend thousands of dollars and hundreds of hours of time in testing program after program – after all, they all SOUND like the greatest thing since sliced bread – the people that sell them MAKE them sound that way. Or… You can follow the directions contained in this book. We’ve done the legwork FOR you. We’ve already spent the thousands of dollars to purchase these programs. We’ve spent the hundreds of hours testing and re-testing them (And believe me, nine out of ten of ‘em we tested WERE next to worthless!) "Market programs that give a genuine value – programs that actually WORK!"