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Tip#1
To be a successful netpreneur (and still maintain
your sanity!) you must have patience in TWO areas.
First of all, you absolutely MUST have patience
with your computer and with the Internet.
In this respect, Murphy's Law ("Anything that
CAN go wrong, WILL go wrong.") will be your guiding principal.
Learn it - live it - BELIEVE it! Always assume that
anything computer or Internet related is not going to work
properly the first time and that it's going to develop a "glitch"
at a time when you need it most. Not backing up your
computer? Well, that is the same as going on a cross-country
trip in your automobile without a spare tire. Your computer
IS going to crash, my friend. Be prepared for it!
If you want to avoid beating your head against
the wall at 2:00 A.M., always assume that the worst is going
to happen (it WILL!), and PREPARE for it - this IS the Internet!
Secondly, and more importantly, you must
have patience with your business itself. If you honestly
think that there is some magical program available on the
web that is going to make you an overnight success, well,
you’re simply living in a dream world. I advise you to save
YOUR time, and, ultimately, MY time, and rush down to your
local Seven/Eleven and "invest" in a couple of lottery tickets.
Your chances of "overnight" success are far greater.
Any LEGITIMATE business takes months to mature and develop
to the point where it reaches profitability
As brutal as it may sound, if your rent is
two months behind and you need fast money, the Internet is
NOT for you.
"Successful Internet marketing
requires an investment of PATIENCE. Be prepared to invest
a MINIMUM of three to six months in your online business before
you expect to see a reasonable profit."
Tip#2
Oh, so you think that you can
hit the "enter" key once a week, and soon build a business
that will be the rival of General Motors! The Big Gurus know
differently, folks – that’s why they ARE the Big Gurus.
You have to decide – right HERE
and right NOW – exactly what kind of business you wish to
make from the Internet. In fact...
...do you really
want a business at all!?
What I mean is this: Maybe you
don’t rush off to your job every morning with a smile on your
face, eagerly waiting to get there. Maybe you’re not the type
that can’t wait for the weekend to be over so you can get
back to work, But you make "OK" money, you’re paying the bills,
and you have a little left over at the end of the week…and
you’re fairly content with your life. Maybe, just maybe, all
YOU’RE looking for is a hobby, rather than a business
– something that you can play around with a half hour or so
every week or two. Well, that’s fine, and I wish you the very
best. Have FUN!
BUT!…if you want to build a business,
my friend, you have to treat what you’re doing LIKE a business.
YOU MUST MAKE THE INVESTMENT OF TIME.
"Ninety
percent of success is just showing up!"
…which reminds me of a true
story that I have used for years to illustrate this point..
In one of the offline businesses
I was once involved in, I happened to have this one distributor
– we’ll call him Mike – who was stuck in a dead-end, minimum
wage job, with no benefits. It was a job he HATED. One evening
he called me, and I could almost hear the tears in his voice.
It turned out he had had another argument with his boss.
"Stan,"
he began, "I
just can’t take it any more. I never have any money. I hate
this job, and my boss is always on my back. TELL ME WHAT
TO DO. I don’t care what it is, I’ll do ANYTHING
to get out of this job and start making some real money!"
"Mike,"
I answered, "It’s
pretty simple. I want you devote an honest, sincere two
hours each evening for four evenings every week, working
this business. I can guarantee you that within one year
you will have achieved what you want."
What do you
think he said?
In a VERY shocked
voice, he said, "Gee, Stan you’re asking for an awful big commitment, aren’t
you?"
Yes, folks, this is a true story,
and it serves to illustrate my point very nicely. Everyone
SAYS they want to be in their own business and make a ton
of money. But what separates the successes from the failures
– the Big Gurus from the puppies – is the ability to invest
time on a consistent basis.
"Internet
marketing is the EASIEST business in the world if you work
it HARD! But it’s the HARDEST business in the
world f you work it EASY!"
Fortunately (and this is one
of the many things that make Internet marketing so great),
the time you invest can be very flexible. In all probability,
you’ll be working from your home, perhaps in a spare room,
or a corner of your bedroom, and this gives you a LOT of flexibility
in WHEN you want to work. But I will tell you this: You must
be prepared to invest an honest and sincere one to two hours
a day, five or six days a week in your business.
Internet marketing is done on
a daily basis. If you are committing to one hour a
day, that MEANS one hour a day, not a few hours every other
Friday night. (That’s having a "hobby," not running a business!)
Think of it this way. Brushing your teeth takes just three
minutes. Instead of doing it for six minutes every day, try
brushing your teeth for 30 minutes JUST on Friday night. It’s
just not the same thing, is it!?
You need to develop the HABIT
of success by doing just a little job every day, rather than
trying to do a big job once a week. When that one special
day comes along, it’s just too doggone easy to find an excuse
to put off your duties until "tomorrow." Well, in many cases,
that never-never land of "tomorrow" never comes, and soon
you find yourself "tomorrowed" out of business!
"It’s
hard by the yard, but a cinch by the inch."
There is yet another reason to
steel yourself to do your Internet marketing on a daily basis.
Always keep in mind that anything on the Internet is VERY
ephemeral – at the end of the day, it’s GONE for good. It
doesn’t work that way in the "dirt world." Two YEARS after
having run ads in various offline magazines, I STILL get activity
from them! People let magazines lay around for a long, long
time; they may cut out an interesting ad, or write down the
details of it and put it in a file, or on that "pile of interesting
stuff" on their desks. Not so with the Internet! If an ad
doesn’t catch their attention right then and there – FORGET
ABOUT IT! It’s gone into cyberspace forever!
Now, as important as
it is to commit to investing an hour a day with your Internet
business, it is just as important to know when to get OFF
the Internet!
We all know how addictive the
Internet can be. There’s just so doggone MUCH "stuff" on there
to see. There is no limit to the amount of time one can waste
in surfing from this website to that website, in investigating
this program or that program. But I can easily define why
so many Internet marketers fail. They don’t know when to START
working, and they don’t know when to STOP. Stick to your schedule
– do the work you need to do – then get OFF the computer!
You’ll be a much better adjusted
human being if you know when to QUIT!
"Successful Internet
marketing requires an investment of TIME. Commit to investing
one hour EACH day in your online business."
Tip#3
If the thought of change makes
you cringe and break out in to a cold sweat, the Internet
is not for you! Unlike the dirt world, change happens on the
Internet in milliseconds. Marketing techniques and tools that
work terrific today may be antiquated in three months…or three
DAYS. The Big Gurus inherently know this, understand this,
and, most importantly, ACCEPT this.
But the human animal inherently
HATES change. Change fills us with anxiety and frustration.
We want things to stay the way they are; we crave stability.
But stability ain’t what the Internet world is all about,
sports fans!
"Change – RAPID change
– is a fact of Internet marketing. Understand this and accept
this."
Tip#4
Yeah, yeah, I know, I know. You’ve
heard all this hype about how you can get on the Internet,
and with zero money, make a fortune. Well, my friends, I’m
here to tell you it simply doesn’t work that way. The old
adage that "it takes money to make money" is JUST as
true on the Internet as it is in the dirt world.
That’s the bad news.
The GOOD news is that it takes
a whole lot LESS money to develop a thriving, profitable Internet
business. You have no office rent, or employee expenses, no
telephone, postage, or printing expenses. So that cuts down
on your financial investment substantially, to say the least.
But it does take
SOME money!
Now, I am quite aware of the
fact that the Internet is absolutely riddled with "free" this
and "free" that – COUNTLESS programs and so-called business
opportunities that are absolutely free. Did you know, though,
that you can join just about ANY program on the Internet in
two ways – as a FREE member or as a PAID (or "Pro") member?
Why is that? Do you think that all the folks who own these
companies are just being nice guys to offer a free version
of their program?
Nope! That’s not the case at
all.
It all has to do with the law.
You see, Federal Trade Commission regulations make it illegal
for a business offering it’s services in the United States
to charge for the opportunity to sell it’s products.
Now this is a GOOD law, and it came about because of the extreme
abuses of the network marketing community in the early ‘70’s.
Back in those days, many companies were requiring prospective
distributors to purchase HUGE amounts (sometimes thousands
of dollars worth!) of soap, or dried foods, or vitamins, or
motivational tapes in order to be "qualified" to earn a commission.
A whole lot of this stuff just ended up filling up the poor
distributor’s garage. This is how the derogatory term "garage
qualified" came about in network marketing.
This law is, of course, still
in effect both OFFline as well as ONline. It stipulates that
although a company CAN charge for it’s products or services,
it can NOT charge just for the privilege of SELLING
it’s products and services. Thus, any legitimate online company
adheres to this law, and makes available what is called a
"free reseller opportunity," or a "free affiliate
opportunity." As a Free Member you don’t get to USE that
company’s products or services (after all, you’re not PAYING
for anything). You simply have the authority to SELL the company’s
products or services and earn a commission. FREE memebrship
in a company generally offers NO benefits of the company’s
product or service, or at most a much watered down version
of them.
Now the Big Gurus know all this.
They know that the "free" version
of any online program is there simply to fulfill the letter
of the law. The Big Gurus pretty much make a joke about the
"free" programs, and certainly don’t take them seriously.
They know that if a program or service is worthwhile at
all, the only way any real value is derived from it is by
PAYING for the privilege.
And I’m here to tell you that
"free members" NEVER get around to doing anything. Now if
YOU happen to be a free member in a number of programs, I
am not trying to "step on your toes." The fact is, my friend,
that IT’S NOT YOUR FAULT! Like so many thousands of
others you have been mislead by the "join this program for
free, do nothing, and make a million dollars" hype that is
still so prevalent on the Internet.
But think about this: How effective
can a person be in SELLING any product or service if they
haven’t at least TRIED that particular product or service
themselves!? Do YOU think you’d make a great car salesman
if you had never driven an automobile?
Also, there is unfortunately
an entire level of Internet society that has the attitude
of, "This is the Internet. I expect and DEMAND something
for nothing." These folks spend HOURS a day doing nothing
more than hopping from website to website, joining the free
portion of program after program. They think that if they
join ENOUGH free programs, that eventually they’ll make their
Internet fortunes – all without having to do any real work.
And if YOU don’t ration your time when dealing with these
people, you can end up spending most of it "playing" with
free members, virtually NONE of whom will contribute to your
wallet.
Let me give you a couple brief
examples of what I mean, by sharing with you just a few of
the countless emails I receive all the time from Free Members
of various programs I am involved in. (Note: I have kept the
spelling and grammatical errors intact.)
"Dear
Stan. I have joined your program as a free member six times
now. It’s been over two weeks and I’m still not making any
money. What am I doing wrong?"
"dear
stan. I found yur emale address in papers on my desk Do
I belong to yur program? if I do rush me all the informaton
I need."
"Dear
Stan. I like your program a lot and as soon as I get some
of my bills caught up I think that I’ll have the money to
join. In the meantime, below is a list of 25 important questions
I need you to answer. If I don’t hear from you right away
I’ll know it’s just a scam."
Understand, now, friends, that
I am NOT trying to put down or make fun of those genuinely
sincere folks who, through their inexperience, really
believe that joining as a free member in any program is going
to make them money. It’s certainly not THEIR fault if they
believe the incredible amount of Internet hype that is out
there. If they have true grit, however, they soon learn the
truth and become productive members of the online community.
But I have NO sympathy for the
people who expect and DEMAND a free ride, and have neither
the desire, the ability, or even two nickels to rub together
to build a REAL online business. Here’s the bottom line (and
again, folks, I apologize if this sounds brutal, but I’m here
to try and tell you the TRUTH, not a bunch of lies that you’ve
already heard a hundred times): If a person doesn’t have a
couple of dollars they can throw at a business for a few months
to see if it works for them, and NOT have their lifestyle
affected if it doesn’t - well, then, they should seriously
consider a different form of enterprise.
Now, then...just how MUCH money
should one look to invest in their online business?
Naturally, your pocketbook is
always the deciding factor in any business venture. NEVER
get in over your head financially for more money than you
are absolutely comfortable with. But remember that we
are talking about starting a business, NOT a "hobby." In my
last year of running an OFFline business, I was spending around
$8,000.00 each month on advertising. Now, my friends, I had
a relatively small "dirt world" type of business, and $8,000.00
per month is NOT a whole lot of money to spend in offline
promotion. Just ask any of your friends who own traditional
businesses.
One of the many nice features
about ONline marketing, however, is that you can get
the same bang for a much smaller buck! A monthly commitment
of between $200.00 and $400.00 is very reasonable, and, compared
to OFFLINE ventures, is laughably small.
Can you start off smaller? You
betcha! But, like any business, the smaller you start out,
the longer it will take to achieve your ultimate goals.
"Successful Internet
marketing requires an investment of MONEY. Be prepared
to make SOME type of financial commitment."
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